On Tuesday, November 13, Viral Launch proudly introduced 2 new tools as well as an update to existing software. We hope you enjoyed the webinar introducing our new space-age tools – Listing Analyzer and Keyword Manager – that are unlike any others in the galaxy.
Casey himself has envisioned different aspects of these tools and was thrilled to see them come to fruition and further improve Viral Launch’s software suite. We spent hours upon hours in the lab fine-tuning the new tools and making them as impactful for sellers as possible.
Casey coached and supported everyone on the team the whole way through, so to wrap up the launch we treated him to a press conference worthy of a champion, complete with a surprise “Gatorade” shower from Cam. He was such a good sport!
Interview Transcript
KATHERINE DE GUIA:
Hi Casey. Thank you so much for taking some time out of our post-launch celebration. It was great. How are you feeling and what are you most excited about following the release of a new tool?
CASEY GAUSS:
I’m feeling very good. I think it went really smooth. Cam did a great job. The team did a great job on the production tech, but then also the tech works seamlessly. Overall, I’m feeling really good. What am I really excited about? I’m really excited to see the feedback of our customers. I’m really excited to see people start making better decisions with these tools in leveraging the functionality that we’ve provided for them, and I’m also excited to see how well the tech holds up. How many subscribers are we getting in? There’s a lot to be excited about after our new tool.
KATHERINE DE GUIA:
That’s awesome. This is really going to start a new era for Viral Launch. Can you tell us a little bit more about how these tools came to be?
CASEY GAUSS:
Yeah. Over the last nine months, we’ve just been focused on building some really awesome technology that is going to help our sellers both now and in the future. Originally, we were focused on building one tool. We weren’t going to hit the date and so the team really rallied together and we put out these tools which honestly actually are going to be largely a subset of what our major tool was that we were launching. The real focus here, again, is on giving people the data that they need in order to make the right decisions and the automation that they need in order to keep up with everything that is going on in their Amazon business.
KATHERINE DE GUIA:
Wow. I’m going to ask you to do something a little bit difficult here, so bear with me. In 30 seconds or less, okay?
CASEY GAUSS:
Mmm. Yeah.
KATHERINE DE GUIA:
In 30 seconds or less, can you please remind sellers how this new software can help them drive more sales right now and in the future?
CASEY GAUSS:
We’ve automated the process of going and analyzing your product to help you understand opportunities to go and make improvements right now. It also helps you to monitor the performance of different important metrics in your Amazon business to help you in real-time constantly make improvements and updates to make sure you’re selling as well as possible.
KATHERINE DE GUIA:
Okay. Anything else people should know about these tools? Anything you haven’t mentioned that is super important?
CASEY GAUSS:
The tools over anything – can you repeat the question, please?
KATHERINE DE GUIA:
Is there anything that you haven’t touched on yet that you might want to really highlight about these new tools?
CASEY GAUSS:
Overall, there’s a lot of value here from the standpoint of these tools in and of themselves are really powerful for sellers who also have a suite of three other tools that are also really powerful. We’re combining these without making you pay any more under one $99 per month subscription. There’s also some awesome interactions between each tool, again, making sure that you get a ton of value and a ton of opportunity just to – you know, your business isn’t run in the silos and these tools really help to interact with one another to give you the most.
KATHERINE DE GUIA:
Awesome. So, with these two huge cornerstones, any news on what’s next for Viral Launch?
CASEY GAUSS:
As we mentioned, this is just the tip of the iceberg for this new phase. We have another new tool hopefully coming out in the next two, three months maybe. I don’t want to say specific dates, but this new tool is – there’s not a tool out there that exists like this. It’s not just individual data points that you’ve never seen before. This tool has never been seen in the Amazon space with a lot that people are not paying attention to. That is a small tool relative to the rest of our product roadmap. In about six months, you’re going to have some pretty incredible and pretty insane technology to help you sell well on Amazon. Just a little teaser for you.
KATHERINE DE GUIA:
Well thank you so much for joining me for this post-interview. I know we’re all super excited to continue this journey with Viral Launch.
CASEY GAUSS:
Yeah. Thank you so much. I really appreciate it.
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