Find Character Count Limits in Amazon Seller Central

April 17, 2018

Not sure how to find your character limits for your title or bullet points? Here’s a step-by-step instructional guide to finding your character count limits inside Seller Central.

To find your character limits, you must have an active Seller Central account and have set up the product(s) you are planning to list. Until you’re at this stage within Seller Central, your character count limits will not be visible.

Once in Seller Central, follow the navigation below:

  1. Under the Inventory tab, select Manage Inventory.

Finding character limits in amazon seller central under Manage Inventory
  1. On the far, right-hand side, click Edit for the product that the optimization is for.

Editing a product listing in amazon seller central to optimize for character limits
  1. In the Vital Info Tab, hover over the “i” icon beside Product Name to see your title character limit.

Vital Info Tab under the amazon product information to optimize the product name for character limits in amazon seller central
  1. In the Description tab, hover over the “i” icon beside Key Product Features to see your bullet point character limit.

Optimizing the product description for character limits in amazon seller central

As shown in the above images, Amazon will provide your character count limits for you to use when crafting your listing copy.

Finding your character count limits is that easy! In just five easy steps, you can find your character count limits and optimize your listing accordingly.

With Amazon providing limited space for you to promote your product, we highly recommend maxing out your character counts without going over. While Amazon may allow you to enter more characters than your limit may say, going beyond your character count is against terms of service and may lead to a lack of indexation and decreased visibility.

Not sure what to write? Put yourself in the customer’s position! What do they want to know about your product and what specifics would you be looking for? Tell them all about the features of your product and the benefits they’ll realize upon purchase.

If you are still having trouble finding your character limits, feel free to email a Seller Coach for support at [email protected]. Sign up for your free trial to Viral Launch today.

Thanks for reading and best of luck with your Amazon journey!

Ready to take the next step and optimize your Amazon product listing? Follow our guide for an Amazon SEO-friendly listing!

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