“67% of consumers consider image quality “very important” when making a purchase online” -BigCommerce.
Searching through products on Amazon is a highly visual experience. Try shopping with your eyes closed…kinda difficult. That is a little extreme, but imagine if there were no images, just text. Would you feel comfortable making a purchase without knowing what the item looks like? When scrolling through search results, customers are looking at your product images quickly judging whether or not the product is exactly what they are looking for. They are paying attention to how the product makes them feel, and depending on the item, what others will think about the product.
Here is an example:
How does this product’s images make you feel? When looking at the photos are you convinced this product is going to make your home more “homey”? Is it going to add to the ambience you are searching for?
What if you were scrolling and then saw this product? Based solely on these photos which product would you buy? At the very least, which are you more likely to click on to find out more about?
You are losing out on serious sales if a competitor’s product appears to:
- Be more attractive
- Better satisfy the customer’s need(s).
- Be of a higher quality
These are all obtainable simply through high quality product photography.
Why We HAD To Begin Offering Product Photography
The reason we HAD to begin offering product photography is because we are seeing so many of our customers hit page 1 for their main keywords, but they were being devoured by their competitors because they didn’t have a listing that was ready to convert. Their photos and aesthetics were sub-par and could not compete against the well converting products that already had an established footing. The days of throwing up mediocre photos and being able to generate tons of sales are over. Why? Because competition has pushed the market to demand better design, aesthetics, listings, etc.
Once we noticed the dramatic increase in sales our clients achieved by improving their photos, offering product photography became one of our top suggestions. The problem was, sellers would find “professional photographers” to shoot their products and come back to us with photos that were of the same poor inconsistent quality. This happened over and over. So we knew we had to take matters into our own hands to help our clients overcome their competition and see true success in the market. We have spent countless hours researching and developing our photography services to help you drive more clicks and sales, while improving your customer’s experience. The results have been incredible.