An influencer recording a video of a product review for Amazon's Influencer Program.

Everything Your Need To Know About Amazon’s Influencer Program

November 26, 2023
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An influencer recording a video of a product review for Amazon's Influencer Program.

As an Amazon seller, you are probably aware of the numerous marketing tools and programs available to help you promote your products and increase your sales. One such program that has gained popularity in recent years is the Amazon Influencer Program. But is this program really effective? In this blog post, we will explore it and its benefits for Amazon sellers.

Influencer marketing has become an increasingly popular strategy for brands to reach new audiences and drive sales. By partnering with influencers who have a strong social media presence and engaged following, brands can leverage their influence and credibility to promote their products to a wider audience. According to a Dept forecast, 67% of marketers intend to increase their influencer marketing budgets in 2024, highlighting the effectiveness and robust growth of this strategy. Brands can benefit from influencer marketing by reaching new audiences, increasing brand awareness, building trust and credibility, and ultimately driving sales. Additionally, influencer marketing can be more cost-effective than traditional advertising methods, making it an attractive option for brands of all sizes. By collaborating with influencers (and developing a strong influencer marketing strategy), brands can tap into the power of influencer marketing to achieve their business goals.

What is the Amazon Influencer Program?

The Amazon Influencer Program allows social media influencers to earn money by promoting Amazon products to their followers. Amazon influencers receive a unique storefront URL that they can use to showcase their favorite products to their followers. When a follower clicks on a product and makes a purchase, the influencer earns a commission.

The Amazon Influencer Program is different from the Amazon Affiliate Program. The affiliate program is open to anyone who wants to promote Amazon products and earn a commission on sales. The Influencer Program is only available to social media influencers with a significant following on social media platforms like Instagram, YouTube, Twitter, and Facebook.

How to Become an Amazon Influencer

If you are interested in becoming an Amazon influencer, here are some tips to help you get started:

While meeting the eligibility requirements does not guarantee acceptance into the Amazon Influencer Program, having a significant and engaged following, along with consistent, high-quality content, can increase your chances of being accepted. The program is selective, and Amazon evaluates applicants based on various criteria, including reach, engagement, and the relevance of your content to their product offerings.

It’s important to keep creating content that resonates with your audience and aligns with Amazon’s product offerings. Continuously engaging with your followers and showcasing a genuine connection with the products you promote can make your application stand out. When you feel ready you can apply through the official Amazon Influencer Program webpage, presenting your best work and highlighting your ability to influence and engage your audience effectively.

Amazon Influencer Requirements for Eligibility:

To become an Amazon influencer, you need to meet the following eligibility requirements:

  1. Platform Presence: You must have a public account on YouTube, Instagram, Twitter, or Facebook. Amazon values these platforms for their extensive reach and influential communities.
  2. Followers and Engagement: Maintain a significant follower base. Although a specific follower count isn’t specified, Amazon measures your influence through reach, follower engagement, and content quality.
  3. Active and Compliant Account: Your account must be active with consistent content posting and in good standing by adhering to the respective platform’s terms and community guidelines.
  4. Public Accessibility: Your account must be set to public to allow unrestricted access to your content. Open visibility is key to effectively showcasing products and interacting with a wider audience.
  5. Content Alignment: Produce content that is relevant to Amazon’s diverse product offerings. Showing an interest and connection to categories available on Amazon can enhance your compatibility with the program, indicating a seamless fit for product promotion.

If you meet these requirements, you can apply to the Amazon Influencer Program. Once your application is approved, you will receive a unique storefront URL that you can share with your followers. You can customize your storefront with your favorite products and categories to make it more appealing to your followers.

Amazon Storefront

One way to maximize the benefits of the Amazon Influencer Program is to create an Amazon storefront. It should be noted that this Amazon Influencer storefront is different from an Amazon Seller Storefront. One being for an influencer, the other registered under the Brand Registry and for a brand.

The Amazon Influencer storefront is a curated page that displays all the products you recommend as an influencer. This makes it easier for your followers to find and purchase products you recommend, ultimately increasing your commission earnings.

Example of an Amazon Influencer storefront on both desktop and mobile views

How to create an Amazon Influencer storefront:

  1. Sign up for the Amazon Influencer Program and get accepted.
  2. Once accepted, you will receive a unique URL for your storefront.
  3. Customize your storefront by choosing a theme and adding your logo and branding.
  4. Add products to your storefront by searching for and selecting them from the Amazon catalog.
  5. Organize your products into categories to make it easier for your followers to navigate.
  6. Promote your storefront on your social media platforms and website to drive traffic and sales.

Creating an Amazon storefront is an excellent way to enhance your influencer marketing efforts and increase your earnings.

Benefits of the Influencer Program for Amazon Sellers

The Amazon Influencer Program can be an effective marketing tool for Amazon sellers for several reasons:

  1. Reach a wider audience: By partnering with social media influencers, Amazon sellers can reach a wider audience that they may not have been able to reach on their own. Influencers have a loyal following of fans who trust their opinions and recommendations. When an influencer promotes a product, their followers are more likely to trust their endorsement and make a purchase.
  2. Increase sales: The Amazon Influencer Program can help Amazon sellers increase their sales by driving traffic to their product listings. When an influencer promotes a product on their storefront, their followers can click on the product and make a purchase directly from Amazon. This can result in an increase in sales for the Amazon seller.
  3. Cost-effective marketing: The Amazon Influencer Program can be a cost-effective marketing tool for Amazon sellers. Unlike traditional advertising methods like TV commercials and billboards, the Amazon Influencer Program allows sellers to promote their products through social media influencers at a lower cost.

How to Reach out to Amazon Influencers

Reaching out to (and working with) Amazon influencers can be a highly effective way to promote your products on Amazon. The first step is to identify influencers who are a good fit for your niche or category. You can do this by searching for influencers on Amazon’s Influencer Page, or by using third-party tools to find influencers who are already promoting products similar to yours. Once you’ve identified potential influencers, it’s important to reach out to them in a professional and engaging way.

Start by introducing yourself and your brand, and explain why you think the influencer would be a good fit for promoting your products. Be sure to offer them something of value, such as a discount on your products or an exclusive preview of new products. Finally, be open to negotiation and willing to work with the influencer to find a mutually beneficial arrangement. With the right approach, reaching out to Amazon influencers can be a highly effective way to promote your products and grow your business on Amazon.

Example Influencer Outreach Email

Dear [Influencer Name],

I hope this message finds you well. I came across your Amazon Influencer Page and was impressed by your content and engagement with your audience. I’m reaching out because I believe your influence and expertise could help promote our brand and products to a wider audience.

Our brand specializes in [describe your niche/category/products]. We’ve received great feedback from our customers and are confident that your followers would love our products as well. We would be happy to offer you a [percentage/discount/flat rate] on your first purchase, and additional discounts on future purchases, in exchange for your promotion of our brand.

We’re open to any ideas or suggestions you may have on how we can work together to promote our brand and products in a way that’s beneficial for both of us. We’re excited to hear back from you and hope to work with you soon.

Thank you for your time and consideration.

Best regards,

[Your Name]

Amazon Influencer Program vs Affiliate Program

One common question is, “What’s the difference between the Amazon Influencer Program and the Amazon Affiliate Program?” While both programs allow you to earn commissions on products you recommend, there are a few key differences.

The Amazon Influencer Program is designed specifically for social media influencers with large followings. Influencers who are accepted into the program receive a vanity URL, a curated storefront, and other tools to help them promote products to their followers.

The Amazon Affiliate Program, on the other hand, is open to anyone with a website, blog, or social media platform. Affiliate marketers receive a unique tracking code for each product they promote and earn commissions on any sales made through their links.

While both programs offer opportunities to earn commissions on Amazon products, the Influencer Program is more exclusive and provides additional tools and resources to help influencers succeed.


In conclusion, the Amazon Influencer Program can be an effective marketing tool for Amazon sellers. By partnering with social media influencers, Amazon sellers can reach a wider audience, increase their sales, and promote their products in a cost-effective way.

To become an Amazon influencer, focus on building a strong following on social media platforms, creating engaging content, and promoting Amazon products that are relevant to your audience. By following these tips, you can increase your chances of being accepted into the Amazon Influencer Program and maximizing its benefits.

Viral Launch’s comprehensive suite of Amazon software tools can help Amazon sellers get into influencer marketing. With Viral Launch’s Product Discovery tool, sellers can identify potential products that are currently being promoted by influencers. They can also use the Competitor Intelligence tool to identify competitors already using influencer marketing to promote their products. Viral Launch’s Market Intelligence tool can help sellers identify the most popular influencers in their niche or category, as well as track their performance over time. Additionally, the Listing Analyzer tool can help sellers optimize their product listings to maximize their chances of success with influencer marketing. By using Viral Launch’s suite of Amazon software tools, sellers can gain valuable insights and data that can help them develop an effective influencer marketing strategy.


Can I use the Amazon Influencer Program to promote any product on Amazon?

No, you can only promote products that are available through the Amazon Influencer Program. These products are selected by Amazon and may vary depending on the category or niche you are promoting.

Can Amazon influencers collaborate with brands directly?

Yes, Amazon influencers can collaborate with brands directly outside of the program. However, any products promoted through an influencer’s Amazon storefront must be part of the program.

What is the difference between the Amazon Influencer Program and the Amazon Affiliate Program?

The Amazon Affiliate Program offers a commission on every sale made through an affiliate link, while the Influencer Program offers a commission on products that are specifically promoted through an influencer’s Amazon storefront.

Can I use the Amazon Influencer Program alongside other affiliate programs?

Yes, you can use the Amazon Influencer Program alongside other affiliate programs as long as you disclose this to your followers.

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