A young business woman with glasses working on a laptop. The woman has a thought bubble above her head thinking about how to drive external traffic to her amazon listings.

How to Drive External Traffic to Amazon Listing: 6 Proven Ways

September 22, 2023
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A young business woman with glasses working on a laptop. The woman has a thought bubble above her head thinking about how to drive external traffic to her amazon listings.

Amazon, one of the world’s most renowned e-commerce giants, is at the forefront of online retail. Its massive digital footprint is on display from the staggering amount of web traffic it receives. As per Statista’s data, March 2023 alone saw a combined total of 2.4 billion visits to Amazon’s websites. This is a testament to its significant global reach and influence.

A chart provided by Statista, displaying how many web visits Amazon experienced from November 2022 through March 2023.

With billions of users browsing Amazon, it might seem like product success is a given. Yet, relying solely on Amazon’s built-in audience might not yield the desired sales outcomes. To truly accelerate your Amazon ranking, it’s imperative to drive external traffic to your listing. Diversifying your approach by steering external traffic not only can this boost your sales, but it can also enhance your product’s rank in Amazon’s search results.

So, how do you drive external traffic to your Amazon listing?

In this article, we’re diving deep into six proven strategies to help drive external traffic to your Amazon listing. You won’t want to miss this!

The Basics of Amazon SEO

Amazon SEO involves optimizing your product listing with relevant keywords, compelling content, and strategic elements to improve its visibility and ranking in Amazon’s search results. 

You can do this by improving the title, bullet points, and description.

Title– Include relevant keywords and essential product details.
– Be sure to keep it concise.
Bullet Points– Highlight key features.
– Incorporate keywords naturally.
– Maintain a clear format for easy scanning.
Description– Offer in-depth information and storytelling.
– Include additional details.
– Incorporate keywords naturally.
– Break up the text for readability.

Effective keyword research is vital to identifying relevant search terms. You can utilize the Keyword Research Tool for Amazon by Viral Launch to find relevant keywords to help you make more data-based informed decisions.

In addition, it’s important to regularly monitor and adjust your Amazon listing based on sales data and customer feedback.  You can utilize the Listing Analyzer tool by Viral Launch to comprehensively assess your listing’s performance. 

Optimizing these elements strategically improves Amazon SEO, increasing your product’s chances of being found and purchased by potential customers.

6 Ways to Drive External Traffic to Your Amazon Listing

Diversifying your traffic sources is paramount to making your Amazon listing more visible. We’ve compiled these six proven methods to channel external traffic to your Amazon listing.

1. Social Media Marketing for Amazon Listings

Leveraging social media platforms such as Facebook, Instagram, Pinterest, and Twitter offers a powerful way to direct external traffic to your Amazon listing. These platforms have vast user bases and targeted advertising options that allow you to showcase your products to a highly relevant audience.

For instance, Twitter marketing can be highly effective when you understand its business-specific features. Twitter Amplify is particularly useful for reaching your target audience. On the other hand, Instagram, with its visually-centric nature, captivates users, while Pinterest offers a unique space for creative product displays.

Consistently producing engaging content for these platforms can be challenging. To streamline this process, consider utilizing tools like ChatGPT Chrome extensions. To enhance your overall social media marketing strategy, there are comprehensive tools available. As a recommendation, check out a list by Attrock, detailing some of the best social media marketing tools to elevate your campaigns and product visibility.

2. Pay-Per-Click (PPC) Campaigns

PPC campaigns offer a strategic pathway to drive external traffic to your Amazon listing. Google Ads empower you to create tailored ad campaigns for your Amazon products. You can bid on relevant keywords and fine-tune your ad copy. Doing so helps you position your items prominently in the search results, reaching those actively seeking products similar to yours.

You can leverage retargeting. This strategy primarily uses paid ads to re-engage an audience of users who have previously visited your website. It helps you recapture their attention and direct them to your Amazon listing with personalized ads based on their previous engagement.

Incorporating PPC campaigns into your strategy ushers in targeted traffic and provides tangible metrics for optimization. 

3. Influencer Marketing

Influencers possess the power to authentically endorse your products and incorporating influencer marketing into your strategy can help drive genuine external traffic to your Amazon listing. 


They have an already engaged audience and have established credibility among their followers. 

Influencers sometimes incorporate polls into their strategy. By integrating polls into their strategy, they not only engage their audience but also gather feedback, gaining invaluable insights into customer preferences and opinions. Endorsements from trusted figures can create a ripple effect, resulting in an audience that is genuinely intrigued by your products or services. It’s crucial to collaborate with influencers that align with your product or service to ensure your efforts yield the maximum impact.

Here are three tips for finding and collaborating with influencers suited to your product:

  • Seek influencers whose niche aligns with your product, ensuring a natural fit.
  • Collaborate with those boasting a loyal and engaged following to amplify impact.
  • Choose influencers whose values resonate with your brand.

4. Email Marketing

Email marketing remains a potent tool for nurturing external traffic to your Amazon listing. To achieve Amazon email marketing success, you need to build an email list. You can encourage users to willingly join your list by offering value through insightful content, exclusive offers, or relevant information.

Once you’ve established an engaged audience, you’ll need to craft compelling email campaigns for product promotions. You can tailor your messages to resonate with subscribers. You can do this by effectively highlighting the benefits of your Amazon products and guiding them seamlessly to your listing. Also, be sure to include a clear call to action to encourage recipients to explore your offerings on Amazon.

5. Affiliate Marketing for Amazon Products

Affiliate marketing is a great way to generate external traffic for your Amazon products. Affiliates already have an established audience that can help you expand your reach significantly.

However, it’s important to find the right affiliate marketers whose audience aligns with your target customer base. Effective partnerships result in a win-win scenario. 

This is because when the affiliates endorse products that resonate with their established audience, they’ll be received by the audience in a much more positive manner. That typically leads to increased visibility and potential sales. 

6. Cross-Channel Marketing

Cross-channel marketing involves tailoring your message to suit the aspects of each platform. Doing so ensures that it resonates with the audience and context of that channel. 

For instance, you might utilize blog content, social media posts, email campaigns, and even video content to promote your Amazon products. Doing so ensures a consistent but adaptable narrative.

Analyze and Adjust Your Strategy as Necessary

It’s important to analyze any external traffic strategy and adjust your approach based on performance.  By tracking where your traffic originates, you gain insights into which methods and strategies are most effective. Regularly monitoring key performance indicators (KPI), like click-through and conversion rates, as well as sales from external sources, can help when it comes time to fine tune your approach. Such diligence not only enhances the efficacy of your traffic efforts but also equips you to respond to evolving market trends, ensuring enduring success.

Final Thoughts

Driving external traffic for your Amazon listing is paramount to expanding your reach, boosting sales, and enhancing your organic ranking. 

The above strategies will guide you on how to drive external traffic to your Amazon listing. They can be very useful in amplifying your online presence and tapping into broader audiences. Don’t hesitate to experiment with various approaches to determine what resonates most effectively for your unique offering. 

Once the traffic reaches your listing is where Viral Launch can help you. Our suite of seller tools allow you to create and optimize for high converting listings that boost sales and maximize revenue.

Try Viral Launch, the all-in-one solution for new and established Amazon sellers.

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