Thank you all for keeping up with the latest launch from the team at Viral Launch. Over the past couple days we’ve promised you something new and big that we’ve been working on. Something that will dramatically change the way you sell (hint: think product listing optimization).
Well today is the day…..I would love to introduce to you, Listing Dojo. An Amazon product listing optimization tool that allows you to train your listing to optimize for maximum profitability. Listing Dojo allows you to test nearly every element (title, price point, images, description) of your Amazon listing in order to determine which options make your listing the most money.
It’s sort of like a data driven crystal ball that shows you exactly what customers shopping for your product want. What price point will get the most sales? Which main image will drive the most clicks into my detail page and then drive conversions? What can I put in my title to lure in the most potential customers? Listing Dojo helps you answer each one of these questions definitively with hard cold data!
Like I mentioned yesterday in my blog post, the results have been incredible! Checkout this graph from a real user who tested four different price points. She spent no money and is seeing a net increase of over $6,000/month. This could be you!
Why Optimizing For Profitability Is So Important
Today when creating a listing, we create a listing that we intuitively feel is “good”, but we don’t KNOW how “good” it really is and what kind of impact is it’s actually on sales! Even if you’ve done an extensive amount of research, each product is perceived differently by potential customers. Without data to tell you exactly which variation is best, you can be leaving HUGE amounts of money on the table.
For example, you may set your widget’s price point to $19.99, but little do you know, changing your price to $19.95 could increase your sales by 10%. Or, actually increasing your price by $1.50 to $21.49 could increase sales by 50%! We’ve seen these kinds of results and it has surprised us.
Listing Dojo allows you to test any possible option for price, title, images and description and reports beautifully displayed stats back to you letting you know EXACTLY how each tested value affected your gross sales, net sales (accounting for returns, FBA fees, and the Amazon marketplace fee) page views, sessions, units ordered and total order items.
Listing Dojo will show precisely how to optimize your listing for maximum profitability!
Is This Only For New Sellers?
Absolutely not. This tool can be valuable for all sellers, new and seasoned.
For established products that are ranking and selling well: Your listing is already getting many impressions each day by potential customers in the search results. This allows you the perfect opportunity to test different price points, main images, and titles that may help you drive more of that traffic away from competitors and on to your listing. Just because you have used the same price, image, and title for the last few months and it has worked well for you, doesn’t mean that you aren’t still missing out on a ton of money. The worst part is how you will never know unless you have concrete data derived from actually testing what does and doesn’t work for your listing. You are already making money, so why not see just how much more money your listing can make without spending a dime.
For sellers just getting started: In order for Listing Dojo to work its magic and provide valuable data, your listing needs to have some amount of traffic in both search results and to your actual listing. It’s hard to know which cake people like best if nobody shows up to the party. So if you’re not already ranking well for relevant keywords and you haven’t utilized sponsored ads, you’ll want to take care of that aspect first, and we would love to help you get there quickly.
If you have some decent traffic and organic sales, but are still trying to understand the market and how your product fits, Listing Dojo is perfect for helping you find the most profitable product detail page based on pure data.
How Does Listing Dojo Work to help product listing optimization?
The system is designed to be very intuitive and user friendly (we’re always open to feedback to help us create a better experience for you 🙂 ).
Step 1 – Granting Listing Dojo Access to Your Account: In order for us to pull your product catalog, make updates to your listing, and pull sales reports, we need access through Amazon’s Marketplace Web Service (MWS). In order to pull click, session, units ordered, and total order items data, we need access to the business reports section of Seller Central.
Step 2 – Developing A Hypothesis: To begin, we suggest testing your price. It’s the simplest to test and can have one of the largest impacts. Come up with four different price points you would like to test. We suggest testing both above and below your current price.
Step 3 – Create A Campaign: It’s time to put that hypothesis to the test. When in Listing Dojo, select the product you want to test, click on “Campaign”, and choose the element you wish to test first (price in this example). We suggest allowing each variation to test for a minimum of 7 days. Finally, press “Schedule Campaign”!
Step 4 – Let Listing Dojo “Train” Your Listing: At midnight every 7 days (or however often you specify), we will programatically update your listing with the new test element. Each day at midnight, we will go and grab your updated data so you can continue to monitor the stats if you so choose.
Step 5 – Increase Profits: We will send you an email report after testing each variation for its 7 day period so you can quickly and easily spot the profit optimizing opportunities.
Early Findings And Tips For Testing:
From our beta tests, we are see the most beneficial elements to test are your listing’s price and main image. These have had the largest impact on increasing/decreasing sessions and therefore have the greatest impact on sales. The entire image has shown to have a significant impact on conversion along with main image and price again as well.
Price Point: We suggest testing at least four different price points. We like to try two options below what you are currently selling at, and two options above. If you space the price points out by $1 or $2 increments, you can later go back and test on a more granular level.
Image Set: Your main image is the most important factor in your image set. Try testing different angles as well as with and without your product’s packaging. The goal is to catch your potential customer’s eye to get them to click into your listing. From there, test the order of your images. Test quantity of images. If you don’t have lifestyle images, test with a couple to see the benefit. I know of an amazing service that can help you with those images, wink wink 😉 (okay I’m done pitching, promise!)
Title: Test a couple of titles to see just how you can improve conversion. Test more keyword heavy titles to understand how that may or may not affect conversions. Its all fair game here!
Description: Test a couple of different description layouts and content options to see how you can leverage this section to effect conversions.
Over the coming week, we’ll be providing more information on how to get the most out of Listing Dojo along with a slew of tips and best practices for split testing!
Why We HAD To Launch Listing Dojo?
- It has high potential benefit at a super low cost to the sellers we work with. If we can help you see a significant increase in sales while putting in little effort and money on your part. You can bet we’re going to do it!
- We’re creating an insane amount of listings and photo sets, so we wanted to better understand how to optimize our client’s listings for maximum profitability! Again, data is the ONLY way to do just that.
- We see plenty of products that have less than optimal listings. Listing Dojo can provide the data necessary to help product listing optimization and improve sales!
Why Is Variation Testing The Largest No-Brainer On Amazon?
Three main reasons:
- You spend no money to increase profitability on Amazon.
- The system is set and forget, allowing you to essentially increase profitability while you’re focused on other important tasks.
- There is potentially BIG money you’re missing every day, money that can be captured by even the slightest tweaks to your product listing.
So let’s get training! Let’s help you increase your listing’s profitability for FREE and start kicking butt on Amazon! Right now we are offering a 30-day free trial with no limit to the number of products you can test simultaneously. This is INSANELY valuable so for your own sake, please take advantage of it!
Throughout the next week, we will be posting more information on how you can take advantage of Listing Dojo to work on product listing optimization and increase profitability to the nth degree!
So what do you think? Please share your feedback in the comments as we are dying to hear your thoughts!