How Market Intelligence Can Improve Your Amazon PPC Campaigns

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August 8, 2023
Image of multiple computer screens displaying various charts and graphs that are tracking various Amazon PPC campaigns.

If you’re running an eCommerce business on Amazon, chances are you’re familiar with Pay-Per-Click (PPC) campaigns. But how can you enhance them for better results? That’s where Market Intelligence comes in.

In a nutshell, Market Intelligence is a tool that provides deep insights about the Amazon market. These insights can help you optimize your PPC campaigns, increasing their effectiveness.

In this guide, we’ll explore what Market Intelligence is, how it can benefit your PPC campaigns, and how to use it effectively. Ready to level up your PPC game on Amazon? Let’s dive in.

Understanding Amazon Market Intelligence

Market Intelligence is a tool by Viral Launch. It gives you information about your market on Amazon. It provides invaluable insight into what your competitors are doing in your niche.

This tool tells you important things like:

  • Estimated monthly sales
  • Historical trends in sales, price, and reviews
  • A 5-star system to help you choose products

It’s like having a magic tool that shows you how the Amazon market is behaving.

How can this tool help your Amazon advertising campaigns? It’s simple. The more you know about your market, the better your campaigns can be. Market Intelligence provides a clear views into:

  • Which products are popular
  • What your competitors are doing
  • How customers are acting

There’s even a calculator to see the cost and profit for any product. This tool helps you make more informed decisions. You can use information about the market to find good opportunities to make money.

Benefits of Using Market Intelligence for Amazon PPC

Amazon Market Intelligence can be your secret weapon to level up your PPC campaigns. Here’s how:

  • Competitive Analysis: It provides detailed insights about top-selling products in your category. Use this information to identify effective keywords, pricing strategies, and promotional tactics that resonate with your audience.
  • Historical Trends: The tool grants access to historical sales trends. You can anticipate periods of high demand or sales slumps, helping you optimize your PPC spend.

Let’s illustrate this with a real-life scenario. Suppose you’re a fitness equipment seller. With Amazon Market Intelligence, you notice a consistent spike in demand for home workout equipment every January as people kick off their New Year’s resolutions. By tweaking your PPC campaigns to bid more aggressively during this period, you could see a significant boost in sales.

Key Features of Market Intelligence

Market Intelligence offers a plethora of features that are beneficial to your PPC campaigns.

  1. Sales Data: The tool gives a detailed breakdown of estimated monthly sales and historical trends for products on Amazon. This information can help you understand what’s selling well and craft your PPC strategies.
  2. Historical Trends: You can analyze historical sales, price, and review data. Understanding these trends can guide your ad scheduling and bidding strategies.
  3. Competitor Analysis: While not specifically focused on competitors’ strategies, the tool provides insights into top-selling products and market trends. This information can inspire ideas for your PPC campaigns.

By leveraging these features, you can gain a competitive edge. Market Intelligence puts a wealth of data at your fingertips, enabling you to craft PPC campaigns that stand out from the crowd.

How to Use Market Intelligence to Improve Your Amazon PPC Campaign

Amazon Market Intelligence offers a lot of data. By using it wisely, you can improve your PPC campaigns.

  1. Understand the Market: Look at estimated monthly sales and historical trends for products on Amazon. See what’s selling well and what’s not. This information can help you make smart choices for your PPC campaigns.
  2. Monitor Sales Data: Keep an eye on sales data for your category. Are there products that are popular? Can you see any new trends? This information can help you know what people might buy and change your PPC campaigns to match.
  3. Leverage Historical Trends: Look at past sales, price, and review data. This can help you know when people might buy more or less of something. You can use this to plan your ads and spending.

Remember, the key to using Market Intelligence is to keep looking at the data. Be ready to change your PPC strategies based on what you learn. With time and practice, you’ll get better at using the data to make informed decisions to help increase your sales.

Common Mistakes to Avoid

While Market Intelligence is a powerful tool, it’s important to avoid some common mistakes to make the most of it for your PPC campaigns.

  1. Neglecting to Regularly Monitor Data: The tool provides real-time and historical data. Not keeping an eye on these changes can mean missing chances to improve your PPC campaigns. Check the data often and change your strategies as needed.
  2. Ignoring the Market Landscape: While not specifically about competitors’ strategies, understanding the market, including top-selling products and trends, is key. Ignoring this can limit your view of the market and affect your PPC performance.
  3. Not Factoring in Seasonal Trends: Sales on Amazon can change with the seasons. Not changing your PPC campaigns to match these trends can waste money.
  4. Not Using All Available Data: Amazon Market Intelligence gives you lots of information. Not using all of it might mean missing helpful insights for your PPC campaigns.

By avoiding these mistakes, you can use Market Intelligence better. This can help your PPC campaigns and increase your products visibility.

Conclusion

In summary, Viral Launch’s Market Intelligence serves as a powerhouse tool for your PPC campaigns, delivering invaluable data insights. Remember to consistently monitor the data, understand your competition, diversify your keywords, and adjust for seasonal trends. Harnessing this tool can revolutionize your PPC strategy and set your Amazon store up for sustained success. Give it a go!

Frequently Asked Questions

How can I access Market Intelligence?

You can access and create a free account for Market Intelligence through Viral Launch’s platform. Some features may be available through a Chrome extension as well.

Is there a free trial for Market Intelligence?

Yes, Viral Launch offers a free trial that allows users to create a free account and have access to 5 free searches per day!

Can I use Market Intelligence for PPC campaigns?

While not explicitly designed for PPC, Market Intelligence provides data that can be leveraged to understand market trends, sales data, and historical patterns. This information can be valuable in shaping PPC strategies.

How accurate is the sales data provided by Market Intelligence?

Market Intelligence provides highly accurate sales estimates based on real-time and historical data from billions of real Amazon data points.

Can I analyze competitors’ strategies with Market Intelligence?

The tool provides insights into top-selling products and market trends, which can help you develop strategies to beat the competition.

Is Market Intelligence available for international marketplaces?

Yes, Market Intelligence is available across multiple international marketplaces including the United States, United Kingdom, Germany, Canada, Japan, France, Italy, Spain India, and Mexico. Sign up for free today!

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