For veteran PPC enthusiasts, it is well known that Google and Bing offer reporting on where your ad is delivering. On the other hand, Amazon Advertising does not give sellers insight into their sponsored ad placement. This metric, however, is an extremely important indicator of PPC campaign success and should be more heavily emphasized in paid strategies.
This week, Casey Gauss is joined by Brock Brothers, Viral Launch R&D Specialist. They discuss ad position in Amazon, especially as it pertains to two different PPC strategies: profit and launch.
Check out our Sales and Rank webinar for more info.