By suspending familiar Amazon brands, Amazon sends a crystal clear message: fake reviews will not be tolerated on its platform.
Since late April, Amazon has suspended many notable brands that have made their name on the platform due to fake reviews. The list of noteworthy brands includes Mpow and Aukey, two brands that have dominated the Electronics category for years. HOMTECH, Atmoko, Tacklife, and Vtin are a handful of other Chinese-based sellers suspended.
Many of the suspensions went into place in late April, and the sellers remain off the platform weeks later in the U.S. marketplace and internationally.
As Amazon continues its increased enforcement of guidelines, it underlines the importance of staying with terms of service.
RELATED: [How To Get Amazon Reviews: Automated Review Conversion from Viral Launch]
