Have you ever thought of starting your own e-commerce store this year? It can be a great way to earn some extra income on the side. There are various platforms you can sell on, but many sellers typically choose Amazon for its established customer base and potential to generate profits.
While the e-commerce site offers substantial benefits, success falls on your ability to know what to put on the market. Being an Amazon seller isn’t about listing an item and hoping to make money overnight. You need to implement the right tools and strategies to bring in long-term profitability.
If you have questions like “What can I sell on Amazon as a new seller?” or “What is the best product to sell on Amazon?” then you’ve come to the right place. In this article, we’ll cover the top 10 most profitable Amazon products to sell in 2025 so you can stay informed on the latest market trends and start the new year on a lucrative note.
Top 10 Most Profitable Product Categories on Amazon
Some of the top selling products on Amazon have historically been in the clothing, beauty and personal care, and electronic categories. Many of these categories continue to be popular in 2025 and can help generate extra revenue for you if you choose to sell in these categories.
However, it’s important to note that some of the best products to sell on Amazon don’t always come from the top categories. In fact, products from the less popular categories have the potential to yield higher profits. For example, the Amazon Handmade category is one of the least popular product categories but it has the highest number of profitable sellers.
While the e-commerce platform currently has over 40 categories to choose from, below are the top 10 categories with the most profitable products to sell on Amazon in 2025. These categories consist of the highest percentage of sellers that achieve a net margin of at least 21% within their category.
1. Home & Kitchen
One of the most profitable product categories on Amazon is Home & Kitchen, which offers a broad range of products for many different consumer needs and preferences. This remains one of the most popular Amazon categories because shoppers frequently make repeat purchases, creating high and consistent demand throughout the year.
A quick search on Viral Launch’s Market Intelligence tool reveals the widespread popularity of this category, with the main search term “kitchen products” yielding an estimated search volume of 6,400 and possible monthly sales between $9,000 – $69,000. Likewise, the search term “home products” highlights the product category’s high demand with an estimated 1,800 in search volume and possible monthly sales of $13,000 – $260,000. While competition remains high in this product category, market and sales trends indicate a valuable opportunity for sellers to cater to consumer preferences and position their branded products in strategic ways.
If you’re looking for some Amazon product ideas, here are the top selling items in the category:
- Owala FreeSip Insulated Stainless Steel Water Bottle
- Stanley Quencher H2.0 Insulated Stainless Steel Tumbler
- AmazonBasics Microfiber Bed Sheets
- upsimples Wall Hanging Picture Frame
- AmazonBasics Velvet, Non-Slip Suit Clothes Hangers
Now, let’s take a quick look at some metrics using our Market Intelligence tool to evaluate the profitability of these products:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Stainless Steel Water Bottle | 8,450 | $17.81 | 11,769 | $234,277.67 | $8.54 | 800 – 10,000 |
| Stainless Steel Tumbler | 8,507 | $26.20 | 13,049 | $340,378.30 | $10.78 | 1,250 – 13,000 |
| Microfiber Bed Sheets | 1,598 | $17.20 | 46,709 | $852,284.09 | $6.00 | 9,000 – 64,000 |
| Wall Hanging Picture Frame | < 200 | $27.21 | 2,948 | $62,748.43 | $2.51 | 175 – 2,250 |
| Clothes Hangers | 6,990 | $24.27 | 45,638 | $1,049,051.09 | $8.56 | 3,500 – 27,000 |
As an example, stainless steel water bottles have substantial market demand given that there are 8,450 monthly searches for the keyword. Additionally, given the number of monthly sales (11,769) and the profit per unit ($8.54), this product category could prove to be lucrative if you market your product correctly. However, competition is high in this product category, so you’ll need a strategic approach to enter the market if you plan to sell in this category.
Tips to Succeed in the Home & Kitchen Category
Success in the Home & Kitchen category can be achieved through strategic upselling tactics. For example, you can leverage the “Frequently Bought Together” feature on the platform, which encourages Amazon shoppers to explore complementary products and enhance their shopping experience.
If you sell bed sheets, you can consider bundling your product with pillowcases or duvet covers to provide added value and convenience for customers. By anticipating customer needs, you can use this upselling technique to increase the average over value and enhance customer satisfaction.
2. Beauty & Personal Care
Another place to find profitable products to sell on Amazon is the Beauty & Personal Care category. In recent years, there has been increased emphasis on personal well-being and prioritizing self-care. Social media influencers have also helped renew focus on personal well-being and highlighting self-care as a cornerstone of peoples’ daily routines.
Based on our Market Intelligence tool, the Beauty & Personal Care category shows high consumer demand, with the keyword “personal care products” achieving an estimated search volume of 18,800 searches. This trend indicates a valuable opportunity for sellers to align their products with evolving consumer preferences in the broader scope of self-care and wellness.
If you’re looking for the best items to sell within the category, here are some ideas to start with:
- Mighty Patch Pimple Patch
- Clean Skin Club Clean Towels
- Neutrogena Makeup Remover Wipes
- eos Shea Better Body Lotion
- AmazonBasics Cotton Swabs
Now, let’s review some important metrics using our Market Intelligence tool to evaluate the profitability of these products:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Pimple Patch | 34,021 | $12.47 | 16,391 | $180,765.24 | $6.59 | 2,000 – 13,000 |
| Biobased Face Towel | < 200 | $9.38 | 5,094 | $60,275.51 | $2.93 | 100 – 1,000 |
| Makeup Remover Wipes | 116,872 | $8.07 | 17,838 | $142,965.66 | $2.15 | 3,000 – 11,000 |
| Body Lotion | 82,504 | $11.87 | 49,641 | $580,205.66 | $4.36 | 22,000 – 28,000 |
| Cotton Swabs | 38,032 | $9.91 | 6,578 | $61,026.87 | $2.84 | 1,000 – 8,000 |
Based on our preliminary market research, the general consensus is that the top-selling products indicate high demand for the Beauty & Personal Care category (based on estimated search volumes). Additionally, monthly sales are relatively high for each product while the profit per unit value can range depending on the product sold. Since competition is high in the Beauty & Personal Care category, you’ll need to market and price your products competitively while maintaining good profit margins in order to do well.
Tips to Succeed in the Beauty & Personal Care Category
Beauty & Personal Care is one of the categories that need to comply with all federal, state, and local laws, in addition to Amazon policies and product restrictions. Before you order from suppliers, make sure that your products are in compliance with all regulations and that your product detail page includes specific notes or instructions from the manufacturer to keep consumers informed.
3. Clothing, Shoes & Jewelry
Another place to find profitable products to sell on Amazon is the Clothing, Shoes & Jewelry category. With seasonal demands and special occasion events, customers are constantly looking for the latest trends in clothing and accessories that fit their unique style.
Due to the nature of fashion and the ability of designers to tailor their clothing to cater to customer preferences, this product category can be considered one of the most profitable niches. In other words, this category offers a diverse range of products (both budget-friendly and high-end) and market segmentation, so sellers can target niche markets or certain demographics with lower competition.
If you’re looking for product ideas and wondering what sells well on Amazon in the Clothing, Shoes & Jewelry category, here are some of the top-selling items to make note of:
- Hanes EcoSmart Fleece, Cotton-Blend Crewneck Sweatshirt
- Champion, Powerblend, Fleece Hoodie
- Fruit of the Loom Cotton T-shirt
- Sinophant High Waisted Leggings
- Connoisseurs Premium Edition Jewelry Cleaner
Now, let’s evaluate the profitability of these general products using our Market Intelligence tool:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Crewneck Sweatshirt | 11,471 | $17.15 | 7,769 | $129,500.50 | $7.84 | 1,250 – 15,000 |
| Fleece Hoodie | 4,325 | $22.96 | 13,104 | $337,238.93 | $6.55 | 6,000 – 31,000 |
| Cotton T-shirt | < 200 | $14.79 | 12,053 | $215,469.60 | $3.07 | 13,000 – 58,000 |
| High Waisted Leggings | 4,332 | $20.59 | 16,227 | $376,573.15 | $11.58 | 5,000 – 18,000 |
| Jewelry Cleaner | 210,656 | $29.12 | 3,675 | $74,117.77 | $13.44 | 350 – 12,000 |
Our Market Intelligence tool reveals a widespread interest for the Clothing, Shoes & Jewelry category. For example, a jewelry cleaner search query garners an estimated 210,656 searches in search volume and nearly 3,700 in monthly sales. Additionally, the profit per unit for a product of this kind is $13.44 while the average sale price is $29.12, so there are lucrative opportunities to sell in this category. While there is high competition, you can leverage a keyword research tool to help you strategically increase your online visibility and drive sales.
Tips to Succeed in the Clothing, Shoes & Jewelry Category
In order to excel in the Clothing, Shoes & Jewelry category, you’ll need to stay on top of the latest fashion trends and adjust your inventory accordingly. This will ensure that your product listings are seasonal relevant and align with consumer demands. In addition, you should invest in professional product photography and provide detailed product descriptions, such as material, sizing, and care instructions to inform customers.
4. Arts, Crafts & Sewing
The Arts, Crafts & Sewing category also includes some of the most profitable Amazon products. With the rise of DIY culture and the increasing popularity of handmade and personalized items, this category appeals to many hobbyists, artists, and DIY enthusiasts. Additionally, this category offers a wide variety of products for creative individuals which allows sellers to not only offer typical art supplies but also niche products.
If you’re looking for Amazon product ideas within the Arts, Crafts & Sewing category, here are the current top-selling products:
- Red Heart Super Saver Black Yarn
- Heavy Duty Scissors
- Soucolor Colored Pencils
- Neenah Index Cardstock
- GDMINLO Soft Tape Measure
Now, let’s take a look at the profitability of these products with our Market Intelligence tool:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Yarn | 138,397 | $10.41 | 5,864 | $57,660.55 | $3.26 | 3,500 – 8,000 |
| Scissors | 170,317 | $8.48 | 5,974 | $54,084.09 | $1.79 | 300 – 11,000 |
| Colored pencils | 230,618 | $8.73 | 6,828 | $85,662.53 | $1.33 | 250 – 8,000 |
| Index Cards | 24,859 | $4.57 | 2,226 | $18,024.70 | $1.72 | 200 – 1,500 |
| Soft Tape Measure | 4,389 | $4.29 | 2,225 | $14,517.59 | $0.13 | 225 – 2,000 |
As you can see from some of the example products, there is high demand within the Arts, Crafts & Sewing category based on the high search volumes. Likewise, competition will also be high, so you’ll need to build out a solid keyword marketing strategy to increase your online visibility to shoppers. It’s also important to note that some products within the category are not as profitable as others given that their average prices are relatively low, which may impact profit margins.
If you need help finding high margin products or profitable niches, you can leverage Viral Launch’s Product Discovery tool. Using real-time data on sales, revenue, reviews, and more, it can help you identify lucrative selling opportunities and make better informed decisions as a seller.
Tips to Succeed in the Arts, Crafts & Sewing Category
The Arts, Crafts & Sewing category has a wide range of demographics. To increase your profits and help sustain your business in the long run, you should diversify your inventory and cater to different consumer needs. This means the items you sell should appeal to not only young and adult individuals, but also include a variety of things that cater to different hobbies.
In addition, you should provide detailed product descriptions in your listings to keep customers informed. Since shoppers are looking for certain items for specific tasks, they need to have access to clear and informative descriptions.
5. Electronics
The Electronics category also includes some of the most profitable items to sell on Amazon with a variety of devices. From smartphones and laptops and home entertainment systems, shoppers can select from a range of products catered to their diverse needs and preferences. Since electronic items and devices are constantly evolving with new innovations, customers are always looking for the latest products to try out.
A quick search using our Market Intelligence tool using the general search query “electronics” reveals large demand for such products, with an estimated search volume of 235,071. Additionally, possible monthly sales are estimated to be up to 37,000, which indicates another lucrative selling opportunity on the platform if you’re looking to sell in this category.
If you’re asking yourself, “What should I sell on Amazon?”, here are the top-selling products within the category to give you some ideas:
- Apple Airpods
- Amazon Fire TV Stick
- Apple AirTag
- Blink Video Doorbell
- Surge Protector Power Strip
Now, let’s analyze the profitability of these products using our Market Intelligence tool:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Wireless Headphones | 232,780 | $41.99 | 5,773 | $220,555.33 | $13.47 | 2,000 – 9,000 |
| TV Stick | 9,078 | $27.19 | 5,039 | $163,735.12 | $13.69 | 900 – 32,000 |
| AirTag | 803,042 | $27.84 | 4,984 | $165,149.50 | $17.91 | 350 – 4,000 |
| Video Doorbell | 16,010 | $44.18 | 2,233 | $97,880.44 | $27.39 | 250 – 3,5000 |
| Power Strip | 328,834 | $17.39 | 8,363 | $134,971.56 | $8.74 | 2,250 – 18,000 |
Based on the general search queries we performed on the top-selling products, you can see the high demand within the Electronics category given the high estimated search volumes. Additionally, the profit per unit for some items are relatively high, such as the video doorbell, which also has an average sales price of $44.18 and requires a minimum of 250 reviews to sell well. If you price your product competitively, establish an effective marketing strategy, and optimize your listings for SEO, the Electronics category can be another lucrative selling opportunity.
Tips to Succeed in the Electronics Category
To maximize your Amazon product profitability in the Electronics category, you’ll want to add to the essential product information provided by the supplier. For example, you can add your own experience with the product as a user to give potential buyers more ideas about the user experience. If possible, you can ask for a product sample from your inventory supplier and incorporate your evaluation of the product in the product description.
6. Sports & Outdoors
Sellers can also find some of the most profitable Amazon products in the Sports & Outdoors category. With a variety of fitness equipment, athletic apparel, camping gear, hiking accessories, and more, there are a lot of products to choose from and cater to specific audiences.
This category usually experiences popularity among shoppers due to the increasing emphasis on wellness and outdoor activities. Certain times of the year, such as the summertime and holiday seasons, especially experience higher demands for products because customers are more likely to engage in outdoor activities or purchase gifts.
A quick search with our Market Intelligence tool for the search query “exercise equipment” reveals high demand for this category with an estimated search volume of 69,119. Additionally, there’s an estimated 2,500 – 35,000 in possible monthly sales alone for the keyword “exercise equipment” alone (not including additional product types within the category, such as sports and outdoor items and accessories).
If you’re looking for items to sell on Amazon within this category, here are the top-selling products to give you some ideas:
- AmazonBasics Neoprene Dumbbell Hand Weights
- HotHands Hand Warmer
- AmazonBasics High Density Foam Roller
- Fit Simplify Resistance Loop Exercise Bands
- Stanley IceFlow Flip Straw Tumbler
Now, let’s take a quick look at the profitability of these products using our Market Intelligence tool:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Dumbbells | 114,187 | $60.87 | 11,196 | $664,618.37 | $19.60 | 2,000 – 8,000 |
| Hand Warmer | 45,396 | $15.83 | 25,153 | $405,360.29 | $4.46 | 1,250 – 5,000 |
| Foam Roller | 128,260 | $20.46 | 3,610 | $92,749.64 | $7.28 | 350 – 4,500 |
| Resistance Bands | 177,015 | $17.56 | 16,174 | $280,274.51 | $5.39 | 3,000 – 12,000 |
| Flip Straw Tumbler | 3,851 | $21.99 | 8,945 | $261,498.23 | $6.57 | 100 – 1,500 |
Certain products within the Sports & Outdoors category prove to be pretty profitable. For example, dumbbells have an estimated search volume of 114,187 (indicating high demand), average sale price of $60.87, and a profit per unit of $19.60. The number of monthly sales averages to nearly 11,200, and can even be increased with advertising and marketing efforts on the e-commerce platform, such as Amazon PPC.
Tips to Succeed in the Sports & Outdoors Category
To increase your chances of success in the Sports & Outdoors category, you can consider collaborating with sports and outdoors influencers or experts in relevant niches. This will help you expand your audience reach and establish credibility for your business and brand overall. Consider leveraging popular social media platforms such as Facebook, Instagram, and TikTok to partner with influencers and build your brand presence.
Additionally, you should incorporate sustainability efforts into your brand or product marketing to appeal to eco-conscious consumers. The Sports & Outdoors category often includes individuals who value environmentally friendly products and practices, so appealing to these audiences will help boost your popularity.
7. Health & Household
Many profitable products to sell on Amazon can be found in the Health & Household category. Consumers have a constant need for everyday essentials and family-centric products such as baby care items, cleaning supplies, vitamins, and more. As a result, there is consistent demand and repeat purchases within the category.
A quick search on our Market Intelligence tools for the keyword “cleaning supplies” shows an estimated search volume of 126,185 and average monthly sales of 46,045. These results indicate high demand for just one sector of the Health & Household category despite the fact that there are a variety of different products sold on the market.
If you’re looking for a good product to sell on Amazon, here are the top-selling items in the Health & Household category:
- Bounty Quick Size Paper Towels
- AmazonBasics AA Alkaline High-Performance Batteries
- Scott ComfortPlus Toilet Paper
- LMNT Zero Sugar Electrolytes
- Hefty Ultra Strong 13 Gallon Trash Bags
Now, let’s review the profitability of these products using our Market Intelligence tool:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Paper Towels | 1,091,651 | $12.47 | 37,401 | $547,639.34 | $2.66 | 1,500 – 15,000 |
| Batteries | 490,961 | $20.05 | 50,516 | $1,110,096.54 | $10.90 | 11,000 – 52,000 |
| Toilet Paper | 1,156,740 | $19.56 | 76,716 | $1,296,212.13 | $2.27 | 4,500 – 30,000 |
| Electrolytes | 126,214 | $25.67 | 22,757 | $684,310.06 | $14.14 | 2,000 – 11,000 |
| Trash Bags | 343,184 | $15.76 | 57,721 | $1,000,615.09 | $2.53 | 1,500 – 17,000 |
The two most popular items from the top-selling product list are paper towels and toilet paper given their estimated search volumes. However, their profit per unit figures are not as high as other products mentioned in our list. For example batteries and electrolytes have a profit per unit of $10.90 and $14.14 respectively, and batteries have a higher monthly sales value. While there may be smaller markets for batteries and electrolytes, it may be easier for new sellers to break into and establish their businesses. If you’re thinking about entering the Health & Household category, keep in mind that products with smaller markets might be more profitable for your business in the long run.
Tips to Succeed in the Health & Household Category
Start by understanding your different consumer demographics and their diverse preferences. This will allow you to address a broad range of customer lifestyles, health needs, and life stages and tailor your product selections accordingly. You can also focus your marketing efforts on certain consumer life stages and transitions such as pregnancies, births, and aging to target specific audiences. By doing so, you will encourage customers to spend more on health, household, and baby care products.
8. Toys & Games
The Toys & Games category remains profitable in 2025 and includes some of the best items to sell on Amazon due to its variety of products. From traditional and educational toys to puzzles and video games and more, this category’s popularity appeals to not only children but also parents and gift-givers. During holiday seasons, consumer demand for the Toys & Games category usually increases which allows Amazon sellers to generate extra revenue for their businesses.
Here are the top-selling products in the Toys & Games category:
- Lego Building Toy Sets
- Gokeey Transformable Fidget Spinners
- Crayola Color Wonder Magic Light Brush
- Play-Doh
- Latex Balloons
Now, let’s review the profitability of these products using our Market Intelligence tool:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Lego | 1,012,518 | $26.28 | 10,713 | $176,990.57 | $8.61 | 30 – 3,500 |
| Fidget Spinner | 48,173 | $11.23 | 1,441 | $18,105.29 | $5.56 | 450 – 1,750 |
| Crayola | 26,193 | $14.82 | 12,327 | $152,347.23 | $5.38 | 7,000 – 16,000 |
| Play-Doh | 4,469 | $15.89 | 7,169 | $100,184.74 | $5.42 | 1,000 – 10,000 |
| Latex Balloons | 3,659 | $7.27 | 7,479 | $59,590.61 | $1.56 | 500 – 2,500 |
Overall, there’s considerable demand in the Toys & Games category. While brand name products like Lego and Crayola have high demands for their products, you may want to consider staying clear of them as a new seller due to high competition and barriers to enter the product market. Instead, focus on products that are easier to source and market as your own even if the markets are smaller; you can always start small with niche markets and build demand in the long run.
Tips to Succeed in the Toys & Games Category
When selling in the Toys & Games category, you should familiarize yourself with currently trending games. Know what consumers enjoy the most and explore relevant niche markets to maximize your profits. Additionally, you should try to establish a target market to focus your resources only on certain products that sell well in the marketplace.
9. Baby
Another area that includes some of the most profitable Amazon products is the Baby category. As parents enter new stages of their lives, there is a constant demand for products that cater to the needs of newborns and younger children.
A quick search on our Market Intelligence tool for the keyword “baby products” shows an estimated search volume of 4,115 and average monthly sales of 19,178. Overall, there is considerable demand for products in the category and can be a lucrative selling opportunity for sellers looking to enter the market.
If you’re looking for the best products to sell on Amazon, here are some of the top-selling items in the Baby category:
- Pampers Baby Diapers
- Huggies Natural Care Sensitive Baby Wipes
- No-Touch Thermometer
- The Honest Company 2-in-1 Cleansing Shampoo + Baby Wash
- NUK Orthodontic Pacifiers
Now, let’s look at the general profitability of these types of products using our Market Intelligence tool:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Baby Diapers | 19,164 | $23.55 | 20,742 | $494,542.92 | $8.95 | 1,500 – 37,000 |
| Baby Wipes | 383,818 | $27.68 | 14,229 | $223,084.22 | $8.33 | 600 – 20,000 |
| Thermometer | 258,489 | $14.57 | 11,336 | $223,147.42 | $4.90 | 700 – 15,000 |
| Baby Shampoo | 43,087 | $8.01 | 6,190 | $67,091.07 | $0.88 | 1,500 – 6,000 |
| Pacifiers | 91,611 | $9.66 | 7,498 | $79,932.52 | $3.14 | 2,250 – 14,000 |
Based on the general keywords for each product type, baby diapers appear to be the most profitable given that its profit per unit figure is $8.95 and monthly sales is 20,742. Generally speaking, any product with at least 200 sales per month indicates a strong interest and demand. While there is competition in the Baby category for many different products, you can increase your chances of breaking into the market by building out keyword strategies and leveraging Amazon PPC.
Tips to Succeed in the Baby Category
To succeed in the Baby category, you should focus on creating high-quality product listings with detailed descriptions. Parents prioritize their child’s well-being, so your descriptions should speak to their interests and concerns. For example, you can talk about the safety and benefits of your product or how it will help them achieve a goal in using your product. Additionally, you should incorporate as many product images or videos as possible to make your listing more informative.
10. Pet Supplies
Lastly, the Pet Supplies category also contains great items to sell on Amazon. It remains a steady performer in the e-commerce space because pet owners are constantly looking for products to fulfill the needs of their furry friends. Since pets are considered part of the family, customers are willing to invest in high-quality products to keep them happy and healthy.
A quick search on our Market Intelligence tool for the keyword “pet products” reveals an estimated search volume of 2,162 and monthly sales of 41,693. This indicates a high demand for products within the Pet category and is another potential opportunity to generate revenue for your business.
If you’re looking for the best items to sell in the Pet Supplies category, here are some ideas to get you started based on the top-selling products:
- AmazonBasics Dog and Puppy Pee Pads
- Dr. Elsey’s Cat Litter
- INABA Churu Cat Treats
- Minties Dental Chews for Dogs
- Earth Rated Hypoallergenic Pet Wipes for Dogs & Cats
Using on our Market Intelligence tool, let’s briefly review the general profitability of these products:
| Product | Estimated Search Volume | Average Sale Price | Monthly Sales | Average Revenue for Page 1 Listings | Profit Per Unit | # of Reviews Needed to Sell Well |
| Dog Pee Pads | 34,811 | $18.78 | 9,208 | $139,332.92 | $7.94 | 1,250 – 7,000 |
| Cat Litter | 517,745 | $22.19 | 35,777 | $1,020,547.55 | $1.30 | 6,000 – 25,000 |
| Cat Treats | 224,941 | $9.19 | 15,366 | $157,814.42 | $1.96 | 3,000 – 16,000 |
| Dental Chews | 3,002 | $25.11 | 21,269 | $542,499.89 | $11.73 | 6,000 – 15,000 |
| Pet Wipes | 11,137 | $10.44 | 4,246 | $50,312.69 | $2.83 | 175 – 3,000 |
Overall, the pet category is a promising category to sell in. With over 80 million pet owners in the United States alone, you can market your products to a wide audience. Our Market Intelligence tool also shows high demand for this category based on monthly sales figures and estimated search volumes. In terms of profitability, some products in the category are more profitable than others based on their profit per unit numbers, such as the dental chews. Before you choose a product to sell, make sure you do proper product research and consider factors such as high demand, low competition, profitability (profit margins higher than 20%), and product size.
Tips to Succeed in the Pet Supplies Category
To increase your profits within the Pet Supplies category, it’s best to focus your resources and efforts on the two most popular pets: dogs and cats. Whether you sell food, clothing, accessories, or other trending pet products, you should tailor your inventory to focus on dog and cat items.
How to Calculate Profit Margins for Amazon Products
Once you’ve decided on a good product to sell on Amazon, you should familiarize yourself with calculating product profit margins. This will help you effectively assess your finances, make better informed decisions about pricing and cost control, identify areas for improvement, compare performance to competitors, and ultimately maximize your profitability.
In general, you should aim for product profit margins of at least 20% to see better results in your business’ profitability. Below is an example of how to calculate product profit margins.
Formula for Calculating Profit Margins
Let’s say your product costs you $15 to produce, ship, and cover Amazon fees (this is your landing cost) and sells for $25 (this is your selling price). This means your gross profit would be $10 ($25 – $15). Next, you would divide the gross profit ($10) by the revenue ($25) to get 0.4. Then, multiply 0.4 by 100 to get 40% which would be your profit margin; this means that 40% of the revenue is profit.
Pro Tip: Try out Viral Launch’s free Amazon FBA calculator tool to accurately project your profitability and calculate your total Amazon fees.
Tips for Selecting Profitable Products to Sell on Amazon
Finding the most profitable Amazon products can be a challenge if you go the manual route. That’s why we recommend using tools designed for e-commerce sellers. This type of software will not only aggregate large amounts of data for you, but also help you identify which markets to pursue. The best part is that you can do all this in a few easy steps with Viral Launch. Here’s how:
1. Create a List of Product Ideas
This is your chance to get creative. What’s currently missing in the market? What types of products do you want to see? How could you improve an already existing product?
If you’re not sure where to start, you can draw inspiration from the following sources:
Amazon
What better place to get ideas than Amazon itself? Pay attention to the Best Sellers, Movers & Shakers, and New Releases sections to get insight into some hot-selling Amazon items.
Product Finder
Leverage a tool like Product Discovery from Viral Launch to discover untapped product opportunities. Search by product, keyword, category, or brand to get ideas on what to sell, fast. For more focused results, use the advanced filters and watch how easy it is to gather key data on the competition, demand, and more.
There’s no need to stress about remembering which products to monitor, either. You can keep a running list of your ideas with the Pinned Products feature.
2. Validate Your Product Idea
Before selling a product, first determine if it’s a good idea to begin with. What does the competition look like? Is there a lot of demand for it? Does the product you want to sell have the potential to be an Amazon Best Seller?
You could spend hours on Amazon looking for answers or you could find what you need in seconds with Viral Launch’s Market Intelligence. The tool provides real-time sales data on a variety of elements, which we’ll get into below.
Market Overview
Get the latest data on your competition in an organized table, as well as the estimated search volume for what you want to sell. That number will help you decide if there’s enough customer demand. In this case, “crochet kit for beginners” has good demand since roughly 130,000 people are searching for this item on Amazon.
You’ll also receive a product idea score, located at the top of the page. This value gauges the potential within a specific market. Looking at our example again, “crochet kit for beginners” has a 3.5/5 score, indicating that the idea has promise.
That doesn’t mean you should always disregard product ideas with lower scores, however. Any of those ideas could be great for your Amazon business depending on your goals.
Keywords
Research other relevant, high-volume search terms that could serve as primary keywords in your market. Going back to our example, “beginner crochet kit,” “crochet kit for beginners adults,” or “crochet beginner kit” could be viable keywords to look into further before you get into product sourcing.
Seasonal Trends
Leverage historical data on sales, average price, and average review count to identify the best times to sell your product. With “crochet kit for beginners,” we can see that the product tends to sell better during the holiday season.
Analysis
In this tab, Market Intelligence will analyze the data pulled for your product idea and come back with insights, tips, warnings, and alerts.
Let’s revisit “crochet kit for beginners” again. The tool flagged it as a seasonal item. If your business goal is to maintain year-round sales, it might be worth considering a more evergreen product to sell.
Integrated Calculator
Evaluate potential profits per sale, assess initial market entry costs, and estimate ideal order quantities. You can even customize the settings for more precise calculations.
3. Check Out Other Resources
You’re not alone in the quest for finding the most profitable products to sell on Amazon. In fact, there are numerous tutorials, guides, and other content created by fellow sellers and e-commerce experts to help you become successful. Here are a few you can reference:
- 3 Steps to Finding Your Next Great Product: A free ebook from Viral Launch that gives practical advice on determining which products are right for you.
- How to Start Selling on Amazon: 14 Key Steps for New Sellers: A free ebook from Viral Launch that provides an easy-to-follow guide on how to set up and scale your Amazon business.
- What to Sell on Amazon—5 Tips to Find a Profitable Amazon Product: A comprehensive article that helps you decide what to sell on Amazon to make money.
- The Seller’s Edge Podcast: A show packed with information on what it takes to sell on Amazon. Hear stories, learnings, and key takeaways from Amazon sellers themselves.
The Most Profitable Amazon Products: Your Path to Profit in 2025
In the vast realm of e-commerce, the product reigns supreme. It can make or break your online business, which makes it that much more important to choose your offering and selling strategies wisely.
Luckily, you can always take advantage of the capabilities offered by Amazon seller software, such as Viral Launch. Besides Market Intelligence and Product Discovery, our comprehensive toolkit provides you with data-driven solutions that help you anticipate future trends and profitable niches, craft optimized product descriptions, automate your PPC, and much more. Start your 14-day free trial with us today to explore our array of seller tools and begin your path to success on Amazon!
FAQs
Viral Launch’s free FBA calculator tool helps sellers determine their monthly profits and total profitability based on Amazon FBA fees. With realistic projections and precise financial forecasting, you can avoid financial surprises, gain insights into upfront and ongoing costs, and make more informed decisions for your business.
For more comprehensive insights on profitability, Viral Launch also offers its Market Intelligence tool which provides additional data and analysis on product profitability. For example, sellers can view keyword data, competitor product listings, sales and market trends, and advanced calculations for profitability based on certain product search queries.
There’s no one-size-fits-all approach to selling on Amazon. However, as a general guideline, you should target products with the following:
- High Demand: A good benchmark would be at least 200 sales per month to indicate strong customer interest and demand.
- Low Competition: Choose items with fewer sellers on one listing for reselling or with no strong competitors in the niche for private label.
- Price Range: Products priced between $30 – $70 often provide a good balance between affordability and profit.
- Profitability: The product you choose should generate a strong profit after covering costs like buying, shipping, and Amazon fees. A good benchmark for profitability is usually at least 20%.
- Product Size: To avoid high Amazon fees on storage and shipping, choose products that are smaller and lighter in weight.
Some categories are known to sell well in the Amazon marketplace, such as Home & Kitchen products, Beauty & Personal Care items, those from the Electronics and Clothes, Shoes & Jewelry categories, and more.
However, trends change often, so it’s important to conduct your own research regularly to identify current high-demand products. Overall, you’ll want to focus on high-margin products with low competition and strong customer demand.
Products will have varying profit margins depending on your business costs and available resources, so this ultimately comes down to your individual experience.
