“Prime Day Sales Trends Reflect Amazon’s Biggest Sales Day Ever”
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Amazon experienced its biggest sales day in history on Prime Day 2017.
How big?
Prime Day 2016 was previously the largest sales day for Amazon, but Prime Day 2017 just blew it out of the water by a 60% increase over last year’s Prime Day event.
Take all Amazon sales from Black Friday and Cyber Monday in 2016, combine them, and the numbers still fall short of this year’s Prime Day sales.
And, Prime Day brought more new Prime membership signups than any other single day in the company’s history.
It’s safe to say that June 12th, 2017 was a huge day for the e-commerce giant.
Prime Day Sales
The most popular product sold on Prime Day was Amazon’s Echo Dot, which had a $15 discount to $34.99 during the sale.
But how did other categories perform? What did the sales trends look like across the board?
For Prime Day 2017, Viral Launch set up interactive graphs to compare Prime Day sales to a 30-day baseline average. These graphs showed sales trends for all categories combined, along with many individual categories: Beauty & Personal Care, Health & Household, Office Products, and more.
Our findings confirmed that Prime Day was indeed massive.
We found that our largest tracked member saw a 6,000% increase in sales throughout the 30-hour window! The real winners of Prime Day were those that took the time to tighten up their listings and run promotions to rank well on page one for relevant, high volume search terms. Many sellers saw over a 1,000% increase in sales.
VL Findings: All Categories
We took a baseline average of the same 30-hour window, two weeks earlier, to compare with Prime Day sales. This way, we have a reference for just how awesome Prime Day sales really were. Estimates come from Market Intelligence, our Amazon product research tool.
Viral Launch estimates a ~252% Prime Day sales increase compared to baseline sales across All Categories!
This graph shows how sales trended throughout the entire day, as compared to that baseline.
And here, you can see an hour-by-hour comparison of Prime Day’s percentage of average daily sales.
VL Findings: Individual Categories
We also looked at some individual categories to see which categories were outperforming others. Some of our largest percentage changes included Office Products and Electronics.
Take a look at the Office Products hourly graph, displaying a whopping 647.26% increase!
Other category percentage increases included:
Electronics: 412%
Beauty: 211%
Home & Kitchen: 376%
Kitchen & Dining: 400%
Pets: 346%
Conclusion
Viral Launch’s Prime Day trends reflect just how much of an impact Prime Day had on overall sales. In April, Consumer Intelligence Research Partners estimated 80 million US Prime members… and Prime Day has since increased that number even further!
As Amazon continues to grow its Prime membership program, having that sought-after Prime badge is becoming more important with each passing day.
Appeal to this enormous pool of buy-ready shoppers coupled with the additional Amazon Prime benefits creates an amazing opportunity for Amazon private label sellers.
And if Prime Day 2017 was any indication of what’s to come for Amazon Prime, I’d say it’s time to leverage this rapidly expanding membership program on the largest e-commerce site in the world.
