Since the inception of Viral Launch, our mission has been to provide Amazon sellers with the latest insights, strategies, and tools to excel in the e-commerce space. This commitment has since garnered the trust of more than 55,000 brands worldwide, and earned us recognition at the prestigious Netty Awards.
We are thrilled to announce that our recent work, “The Great Site Migration: From Content Strategy to Conversion,” has been named Best Blog Content Strategy. It is a testament to the team’s hard work that went into revamping the interface and content of the Viral Launch site.
Read on to learn more about how we turned this ambitious undertaking into a resounding success.
The Game Plan
Empowering sellers to achieve their goals is at the forefront of what we do at Viral Launch. With this in mind, we set out to accomplish the following objectives:
- Enhance the user experience and performance of our website and SaaS tools
- Implement an innovative content strategy that prioritized creating content tailored to our audience’s interests and needs
The Execution
User experience was a critical focus for us, and so the team kicked off this initiative with site optimizations. We introduced more intuitive navigation and clearer messaging to make it easier for users to find what they needed. Our software developers also made improvements to the backend, ensuring that the site remained fast and responsive across desktop, tablet, and mobile devices.
On the content side, our in-house industry experts took the lead. They worked diligently to research and write optimized blog articles that educated readers about various e-commerce topics and our tools. Each piece featured high-quality images and infographics to supplement the writing and offer a more enriching reading experience.
For those who preferred video, the team produced and assembled an extensive library of tutorials on how to leverage Viral Launch effectively.
The Impact
With great strategy comes even greater results. The site migration brought positive changes across the board, which we are excited to share:
Speed Optimization
The wait is over. Page load times decreased by 35%, resulting in a smoother user experience.
Content Engagement
Higher quality content has led to increased user engagement on our site. We are pleased to report a 49% rise in free trial sign-ups as newcomers explore our seller solutions.
Trust Building
The effectiveness of our content strategy is clear—a 50% improvement in Google reviews and TrustPilot ratings suggests users are engaged and satisfied with Viral Launch.
Paid Search Conversion
Optimizations to our blog posts have gone a long way. Articles that functioned as landing pages achieved a 14% conversion rate, compared to just 7% for non-blog content.
SEO Visibility
Our content now appears in the featured snippets and “People Also Ask” sections of Google’s search results. This feat helps us provide key insights and data to e-commerce sellers looking for a reliable source of information. It is also a reflection of the thoughtful optimizations made to every blog article, which have seen improved rankings and elevated online visibility.
Closing Thoughts
“The Great Site Migration: From Content Strategy to Conversion” is just the beginning for Viral Launch. We are grateful for the recognition from the Netty Awards and will continue to build on this success. Embracing a user-first approach, the team plans to deliver even more user-friendly content that provides relevant, helpful information. Stay tuned!
