Amazon Product Image Requirements & Best Practices for High-Converting Listings

Amazon product images are one of the most important parts of any listing. Since customers aren’t able to experience your product before making a purchase, they rely on photos to gain any insights. In fact, 93% of consumers say that visual appearance is a key factor in their purchasing decisions. This indicates that it’s crucial to use clear, high-quality, and informative images to improve the user experience, appeal to potential customers, and ultimately help sell your product. 

Using poor-quality product images (dull or blurry) and even the wrong number of images can deter shoppers from making a purchase and result in lower sales, higher return rates, and potential listing suppression. In this article, we’ll go over the Amazon image requirements, best practices, and listing optimization tips to help you stay compliant on the platform and stand out from your competition. Let’s get started!

Part 1: Amazon Image Requirements Explained

While uploading product images may seem relatively easy, there are a number of Amazon photo requirements to know about. In this section, we’ll cover all of the rules and guidelines to help you stay compliant.

Amazon’s Official Product Image Requirements

Ensuring listing compliance is important because it prevents your listings from being suppressed by the e-commerce platform. As a result, you need to follow all the rules and guidelines regarding listing images. Below is a list of Amazon product photo requirements to keep in mind:

• Image Dimensions: Amazon image specs specify a minimum of 1,000 pixels on the longest side (recommended is 1,600+ pixels for the optimal zoom experience) but must not exceed 10,000 pixels. The smallest your file can be for the site is 500 pixels. Aspect ratio should preferably be 1:1 (square) or 4:3.
• Image Resolution: Amazon’s image resolution standards require a minimum of 72 dpi.
• Image Size: The Amazon image size requirements indicate that image file sizes must not exceed 10 MB.
• File Format: JPEG (.jpg), TIFF (.tif), PNG (.png), or GIF (no animations as Amazon servers do not support animated .gifs). JPEG is preferred overall.
• Color Mode: sRGB or CMYK
• Background Requirements: There is a white background requirement for main images (RGB 255, 255, 255) so customers can easily view your product. Additionally, any text, logos, and watermarks are prohibited in the background of photos.
• File Naming Conventions: Use the Product ID (Amazon ASIN, ISBN, EAN, JAN, UPC). For example, here is a file name using an Amazon ASIN: B07XYZ1234.jpg.

In addition to the requirements above, here are more general Amazon image requirements to follow as you think about your own photos to use.

• Images must match the product title 
• Images must accurately represent the product that is for sale
• Product must fill at least 85% of the image
• Images must not include any Amazon logos or trademarks or anything confusingly similar to Amazon’s logos and trademarks. This includes, but is not limited to, any words or logos with the terms “Amazon,” “Prime,” “Alexa,” or the Amazon smile design.
• Images must not include any badges or variations of badges used on Amazon, or anything confusingly similar to such badges. This includes, but is not limited to, “Amazon’s Choice,” “Best seller,” “Premium Choice,” or “Amazon Alexa.” For more details, you can refer to Amazon’s trademark usage guidelines.

Amazon Main Image Rules and Guidelines

One of the most important parts of Amazon product photography is the main image, which is the first photo customers see when they view your product in the search results. Since the main image is the primary way of attracting customers to your product, it’s crucial that your photo entices shoppers while adhering to all rules and guidelines. Below is a list of the Amazon main image requirements to know and understand:

• White Background Requirement: Main image must have a pure white background (pure white blends in with the Amazon search and product detail pages — RGB 255, 255, 255).
• Image Accuracy: Image must be a real, accurate representation of the product (i.e. professional photographs — graphics, illustrations, mockups, or placeholders are not allowed). Any additional props, accessories, or misleading elements that are not included in the product purchase are prohibited.
• Promotional Graphics: Any text, logos, color blocks, watermarks, borders, and badges are prohibited.
• Image Clarity: Image must be in focus, professionally lit, and not pixelated or blurry.
• Image Composition: Main images must show the entire product being sold. This means images cannot touch or be cut off by the edge of the image frame, with the exception of jewelry (e.g. necklaces). Additionally, main images must not include multiple views of a single product.
• Product Content: Products must be shown outside of their packaging. Boxes, bags, or cases cannot appear in the image unless they are an important product feature or component. For multi-pack apparel items and accessories, products must be photographed flat (off-model).
• Image Models: No human models who are sitting, kneeling, leaning, or lying down are permitted in the image. However, models expressing various physical mobilities with assistive technology (wheelchairs, prosthetics, etc.) are allowed.
• Clothing: Main images of clothing accessories cannot show any part of a mannequin, regardless of the mannequin’s appearance. Main images for Women’s and Men’s clothing must show the product on a human model. For Kids & Baby clothing, clothing must be photographed flat (off-model).
• Shoes: Main images of shoes must show a single shoe, facing left at a 45-degree angle.

Common Mistakes to Avoid

Creating your own Amazon listing photos can be challenging (especially if you’re a beginner) since there are a number of rules and guidelines to follow. Here are a number of common mistakes to avoid as you put together your product images:

• Image Background: Using a background that isn’t pure white
• Additional Photo Elements: Adding extra graphics, promotional text, overlays, shadows, gradients, or unnecessary reflections
• Image Composition: Displaying close-up shots without showing the full product in the main image
• Image Quality: Using low-quality, blurry, or pixelated photos with poor lighting
• Product Packaging: Including packaging in the main image unless it is essential to the product (e.g. food or boxed sets)
• Logos and Watermarks: Including logos, trademarks, watermarks, or badges that are not your own in your images

Pro Tip: For tips and tricks on product photography for Amazon, check out this episode from The Seller’s Edge Podcast.

Additional Amazon Product Image Guidelines

Amazon allows sellers to upload up to nine images per listing. Keep in mind that only the first seven images (or six if your listing features a product video) will be visible on your live listing. Here’s an example of the product image layout:

For additional high-converting product images, you should add a variety of different types to keep customers interested in and informed about your product. For example, you can add different angle shots (front, back, side, close-ups), lifestyle images (to show your product in use), infographics (to display dimensions, features, and materials), and comparison images (to compare sizes or features against your competitors). 

As far as photo editing goes, you can always digitally touch up your photos if the original lighting and colors aren’t optimal. This can help enhance the appearance of your product and adjust the overall image quality. However, you should avoid using excessive Photoshop or misleading edits. Over-editing photos can mislead your customers about the product they’re purchasing, which may lead to higher return rates, customer dissatisfaction, and possible listing suppression.

Part 2: Best Practices for High-Converting Amazon Product Images

Now that you’re more familiar with the essential Amazon photo requirements, it’s time to cover the best practices for creating high-converting product images. In this section, we’ll go over how you can optimize your product photos for better conversions, include additional types of product images to use, and leverage seller tools to help increase sales.

1. Optimize Amazon Product Images for Conversions

Prioritizing product photo optimization is essential because it can help drive conversions. Since customers aren’t able to experience your product in person, they rely on photos to learn more about the product and inform their purchasing decisions. 

Having good product photos can also help capture shopper’s attention and encourage them to click on your product listing. In fact, many market and user experience studies have shown that you only have a maximum of 10 seconds to grab your audience’s attention. Due to the limited time you have to attract customers, you’ll want to invest in good product photos. Below are some best practices on how to optimize your Amazon listing photos for better conversions:

• Maximize image clarity & resolution: Use high-resolution images with at least 2,000 px on the longest side for enhanced zoom functionality.
• Use proper lighting & accurate colors: Ensure your images have good contrast with no harsh shadows and accurate colors that match the product in real life. If your original photos don’t have good lighting, you can always go back and edit them later. 
• Enabled zoom for images: Amazon prioritizes zoomable images for a better shopping experience for customers. For this reason, your images should be clear and sharp, have a high resolution, and include as many different angles as possible.
• Show scale & size: Include real-world comparisons to show the scale and size of your product. For example, you can include images of the product in your hand or next to common everyday objects. You can also include measurement overlays in your product photos to show the product’s scale and size more directly.
• Provide action & context: Use lifestyle images to demonstrate how your product is used and highlight certain features or functions.
• Optimize for mobile devices: According to market research, nearly half of Amazon’s smartphone users shop on the app. In fact, shoppers who use the app account for 42% of mobile visits, while the other 58% shop online via browser. To accommodate mobile shoppers, you should ensure that all text overlays, infographics, and product details included in images are clearly visible and formatted correctly on smaller screens.

2. Create Infographics for Amazon Listings

While you have a limited number of space to upload your product images for Amazon, you should make sure to include at least one infographic in your listing. Infographics are important because they provide customers with a quick and easy way to understand your product’s features and benefits. By displaying information in a visually appealing way, shoppers can understand your product’s selling points a lot easier and are more likely to make a purchase.

An example of an infographic for a humidifier product.

When it comes to creating infographics, there are a number of tools to choose from. To make things better, many of these design tools are now equipped with AI features for faster optimized image creation.

As you create your infographic, here are some best practices to keep in mind:

• Use minimal but clear text
• Highlight the size, features, and unique selling points of your product
• Use high-contrast text and bold icons for better readability
• Ensure all text is mobile-friendly (large enough for small screens)

3. Use Lifestyle Images to Increase Click-Through Rate (CTR)

If you’re considering other types of Amazon listing photos, then you should look into lifestyle images. This type of product image provides a way for potential customers to envision themselves using your product and gain insight into how your product can fulfill their needs. If you’re able to align your product’s value and benefits with customers’ needs, they’re more likely to click on your product listing and make a purchase.

An example of a lifestyle image for an air fryer product.

When taking lifestyle images, here are some guidelines to follow:

• Use real-life models: For more realistic photos, you should use real people interacting with the product. Try to avoid using generic stock photos as these will be less effective in connecting your product with your audience.
• Resonate with your audience: Align your target audience’s lifestyle and interests with your product. For example, if you’re trying to sell fitness gear, then your lifestyle photos should be displayed in a gym setting.
• Focus on your product: Keep the product as the focal point in the image while showing it in a natural setting. The key here is to minimize distractions in the background that can draw attention away from your product.
• Avoid misleading enhancements: As stated in the Amazon image requirements, all images must accurately depict the product’s size, color, and function. Staying compliant with these rules is important to avoid having your listing suppressed.
• Optimize for mobile devices: Given that a large portion of Amazon shoppers use the mobile app, your lifestyle images should be optimized for mobile screens with clear details; this ultimately provides a better shopping experience for potential customers.

On one last note, Amazon allows AI-enhanced lifestyle photos. If you need assistance with producing lifestyle images, you can use AI tools to help improve the quality of your photos. However, you should avoid using fully AI-generated product images in your listing since Amazon prohibits this.

4. Leverage Amazon A+ Content (Enhanced Brand Content (EBC))

Amazon A+ Content (formerly known as Enhanced Brand Content), is a tool within Amazon Seller Central that allows registered brand owners and professional sellers to showcase their products and brands more effectively. Besides the basic text-only product descriptions, sellers with access to this feature can communicate their brand and product story by leveraging enhanced images and videos and other interactive modules (e.g. image sliders, clickable comparison charts, and FAQ sections) to highlight product features and benefits. Additionally, sellers can utilize customized text placements, product comparison charts, and the brand story section under a product listing.

Here’s an example of how A+ Content can be used and displayed in a product listing. Instead of using traditional text to describe their brand and product, this particular clothing brand uses engaging branded images, videos, and other interactive elements.

It’s important to note that Amazon A+ Content is only available to registered brand owners and sellers with a professional plan who have already been approved through the Amazon Brand Registry program in Seller Central. If you’re thinking about leveraging the tool for your own business, here are some benefits to keep in mind:

• Increased conversion rates: By providing more detailed and engaging information, you can help potential customers make more informed decisions and increase their likelihood of making a purchase.
• Enhanced brand awareness: Amazon A+ Content allows sellers to tell their brand story to build a stronger connection with customers and resonate with them. This is especially helpful for customers who make repeat purchases from brands in the future and establishes a loyal customer base.
• Reduced return rates and negative reviews: By providing comprehensive product information through images, videos, comparison charts, customized text, and more, you can avoid misunderstandings or inaccurate expectations. As a result, customers won’t feel the need to return your product or leave a bad review.
• Additional customization: Amazon allows sellers to add many product images and modules to their description to stand out from competition. There are 17 different module options (in the “How to create your new A+ Content” section in Seller Central) that allows you to show your product from various angles.

Final Thoughts on Amazon Image Requirements

Now that you’re familiar with the Amazon product photo requirements and best practices, it’s time to put what you’ve learned to the test as you create your own product images. By following all the guidelines and staying compliant, you can avoid potential listing suppressions, differentiate your product and brand from competitors, optimize the shopping experience for customers, and maximize your product visibility and sales. 

With effective and high-converting product images, you can grow your business and expand your customer reach. Check out Viral Launch’s suite of seller optimization tools today to see how we can assist you in taking your business to the next level!

Frequently Asked Questions (FAQs)

What is the best image size for Amazon products in 2025?

For better zoom and clarity, Amazon now recommends images to be 2,000 x 2,000 pixels, which is a 1:1 aspect ratio. This allows customers to view your product image better on your listing.

Can I use a transparent background for my product images?

Main product images for Amazon cannot use a transparent background and must have a pure white background (RGB 255, 255, 255). However, transparent backgrounds can be used in secondary images.

How many product images should I upload?

Amazon allows up to 9 images per listing, but 7-8 high-quality images (including main, angle shots, lifestyle, and infographics) are ideal for conversions.

Can I add my brand logo to Amazon images?

According to the Amazon image guidelines, brand logos are not allowed on the main product image. However, logos can be included in secondary images, infographics, and A+ Content.

What are common mistakes to avoid in Amazon product images in 2025?

• Using low-resolution images that appear blurry
• Not meeting the Amazon image specs (at least 1,600 px recommended for zoom, minimum of 72 dpi for resolution, aspect ratio of 1:1 preferably or 4:3, file size no larger than 10 MB)
• Failing to optimize images for mobile visibility (e.g. small text or unreadable infographics)
• Adding excessive text, badges, or watermarks in which Amazon prohibits in the main image
• Using AI-generated product images for the main image, which Amazon does not permit

Additional Resources

• If you’re new to the Amazon space and aren’t sure where to start in your seller journey, check out our blog article on How to Become an Amazon Seller in 8 Simple Steps.