Recently, Amazon search results have gotten a little wonky. What’s the deal?
Over the weekend, attentive Amazon sellers started noticing strange, extreme changes in organic rank for their products. Suddenly, products that were mainstays atop organic search results vanished. Instead of appearing in the most desirable digital real estate on Amazon, they could be found deeper in the seldom seen pages of search.
As a result, sales plummeted for many top sellers as visibility severely declined. Meanwhile, product listings that typically don’t receive much traction benefitted from taking up top spots usually held by competitors.
Destaney Wishon of BetterAMS discovered the issue early on, and made a quick and helpful explainer outlining an example of the issue with Amazon search results.
At first, the sudden change flummoxed Amazon sellers. Was Amazon continuing to crackdown on sellers generating fake reviews? Did the ranking algorithm change?
According to Amazon, it’s simply an error that’s in the process of being corrected.
We are aware some customers are having issues with search results. We are working to resolve this as quickly as possible.
Amazon Technical Support
While many Amazon sellers state things have returned to normal for them, some sellers report the glitch has not been resolved as of Tuesday. Additionally, Amazon has not released a statement indicating that the issue has been completely resolved.
As any Amazon seller will tell you, organic rank remains the holy grail for Amazon sellers. Any rise or drop will significantly impact a product’s bottom line. With this in mind, monitoring your organic or advertising rank can be vital for tracking your product’s performance.
ALWAYS know when your keywords are rising or falling within Amazon search results with Keyword Manager
Of course, we’ll continue to monitor the situation as more information becomes available.
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