Breaking News: Worldeye Expands Amazon & Walmart Advertising Solutions with BidX Acquisition
Worldeye Technologies continues to reshape e-commerce technology with its latest acquisition: BidX, a leader in AI-powered PPC and DSP advertising automation for Amazon and Walmart. This move follows on the heels of Worldeye’s acquisition of DataHawk and further strengthens a portfolio anchored by Viral Launch, the trusted platform for Amazon product research, launch, and growth.
“BidX’s AI-driven approach to ad optimization represents the kind of forward-thinking tech we seek to bring to our customers. The acquisition advances our ability to deliver next-generation solutions to marketplace sellers,” said Jim MacIntyre, Chairman of Worldeye.
What Is BidX? AI-Driven Amazon PPC & DSP Automation
BidX has earned a reputation for helping sellers maximize their return on ad spend through:
- AI-powered bidding algorithms that optimize ad placements and budgets in real time
- Comprehensive campaign management for both PPC and DSP ads across Amazon and Walmart
- Granular performance analytics that empower sellers to make data-driven decisions
Why Sellers Choose BidX
Founded by former Amazon sellers, BidX was built to simplify the complexities of marketplace advertising, making it easier for brands to scale efficiently and profitably. This commitment to results is reflected in the measurable benefits that BidX delivers to its users:
- Trusted at Scale – 2,000+ brands and agencies run their Amazon & Walmart ads through BidX, entrusting $300 million in managed ad spend that influences $3 billion in GMV.
- Time Saving – Campaign creation is up to 12× faster than Seller Central, saving sellers ≈14 hours every week.
- Unrivaled Returns – Users see an average ROAS lift of 36 % in six weeks and 43 % higher sales after four months thanks to always-on bid & budget optimization.
Next-Gen Marketplace Tools: BidX and Viral Launch Collaboration Benefits
The addition of BidX to the Worldeye family presents exciting future opportunities for Viral Launch users. Here’s how this acquisition will create new synergies as integration plans develop over the coming months.
A Unified Growth Engine for Sellers
Viral Launch has long been the go-to platform for:
- Product research and validation
- Keyword discovery
- Listing optimization
- Competitive intelligence
- Launch strategies
When the platforms are integrated, Viral Launch users who choose to opt in to BidX’s services will be able to enjoy:
- End-to-End Workflow Synergy: Begin with Viral Launch’s product research, listing optimization, and keyword discovery tools to identify and prepare top-performing products.
- Effortless Campaign Activation: Instantly launch AI-driven ad campaigns through BidX, boosting product visibility and sales across Amazon and Walmart.
- Continuous Optimization: Use BidX’s automation to regularly refine ad strategies, while Viral Launch’s analytics provide insights into both organic and paid performance.
- Multi-Platform Expansion: Manage and optimize advertising campaigns across both Amazon and Walmart from a single, unified toolkit.
- Expert Support and Education: Access BidX’s managed service options for Amazon DSP and benefit from ongoing education and strategic guidance, keeping your team ahead of the competition.
As Worldeye works to integrate these solutions, the combined BidX and Viral Launch platforms will create a powerful, unified solution that supports sellers at every stage. From product discovery and launch to advertising and ongoing optimization, this partnership will help brands grow faster, operate more efficiently, and compete more effectively.
Synergy Snapshot: Viral Launch + BidX
| Seller Need | Viral Launch | BidX Adds | Benefit to Sellers |
| Advertising Automation | Basic ad insights | AI-powered PPC/DSP management | Instantly scale ad campaigns |
| Performance Analytics | Market & keyword tracking | Ad spend & ROI analytics | Unified, actionable reporting |
| Multi-Platform Expansion | Amazon focus | Amazon & Walmart ads | Grow across marketplaces seamlessly |
What Viral Launch Users Gain from BidX’s Automated Advertising Platform
Worldeye is committed to providing significant value to customers who choose to use both platforms. Here’s what users can look forward to when they opt-in to use BidX services:
- Advanced Automated Ad Management: Launch and optimize PPC and DSP campaigns with minimal manual effort, thanks to BidX’s AI-powered bidding algorithms designed to maximize your return on ad spend.
- Integrated Dashboards: Access advertising, product, and market analytics all in one place, providing a comprehensive view of your business performance.
- Smarter Budget Allocation: Benefit from intelligent, AI-driven recommendations that help you make every advertising dollar count.
- Service Continuity: There will be no disruption to existing Viral Launch or BidX accounts. Users can continue to rely on the familiar service, support, and user experience.
These improvements mean Viral Launch users will soon be able to take advantage of enhanced automation, better data visibility, and greater efficiency in their advertising efforts.
Why Integrated Amazon Seller Tools Matter for E-Commerce Growth
E-commerce marketplaces are more competitive than ever. Sellers will need unified, automated, and data-driven tools to stay ahead. By bringing together Viral Launch’s research and optimization strengths with BidX’s advertising automation, Worldeye plans to deliver:
- Faster product launches
- Higher ad efficiency and ROI
- Deeper, integrated analytics
- Simplified workflows across Amazon and Walmart
“With BidX joining our portfolio alongside DataHawk and Viral Launch, we’re establishing a place where marketplace sellers can seamlessly optimize their product listings, analyze KPIs, and now automate their advertising strategies,” said Keith Jarvis, COO of Worldeye Technologies.
Seamless Transition for BidX & Viral Launch Users: What to Expect
Worldeye has ensured a smooth transition for all BidX and Viral Launch customers:
- No disruption to existing accounts or campaign settings
- All user access and support channels remain unchanged
- The BidX team stays in place, maintaining their commitment to innovation and service excellence
The Road Ahead: Unified E-Commerce Optimization with Worldeye, Viral Launch, BidX, and DataHawk
With Viral Launch, DataHawk, and BidX under one roof, Worldeye’s vision is clear: eliminate the complexity of e-commerce growth by providing sellers with a single ecosystem for research, optimization, analytics, and advertising.
Ready to see how Viral Launch and BidX can rapidly grow your business?
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