Breaking News for Online Sellers
The e-commerce technology sector is experiencing a significant shift: Worldeye Technologies, the company behind Viral Launch, has acquired DataHawk, a premier analytics and optimization platform. This strategic merger combines two powerful Amazon seller tools to form a strong foundation for what promises to be the most comprehensive suite of marketplace resources available.
“Bringing DataHawk into the Worldeye Technologies family represents a significant advancement in our mission to provide marketplace sellers with best-in-class solutions,” said Keith Jarvis, COO of Worldeye Technologies. “We’re excited to deliver even more actionable insights and growth opportunities to our users.”
For sellers aiming to reach their full ecommerce potential, this acquisition signals a major advancement in available solutions.
Everything You Need to Know About DataHawk
For those of you who may not be familiar with it, DataHawk has established itself as a leading analytics platform that specializes in delivering comprehensive marketplace intelligence through an intuitive dashboard for sellers on Amazon, Walmart, and Shopify. While Viral Launch excels in product research and launch strategy, DataHawk brings additional strengths in these key areas:
DataHawk’s Core Capabilities
- Gain Competitive Intelligence and a strategic advantage
- Analyze Performance and gain visibility across all channels
- Build sales strategies that maximize growth
- Uncover opportunities to optimize margins and profitability
- Build an organic traffic acquisition machine for sustainable growth
- Amplify the impact of paid traffic for optimal results and profitability
- Secure the BuyBox from competing sellers
- Craft content that optimizes conversion rate
- Protect your brand image and reputation
- Understand repeat purchases and grow customer lifetime value
How DataHawk Complements Viral Launch
Viral Launch users already benefit from exceptional product research and keyword discovery tools. Adding DataHawk’s intelligence capabilities creates a complete ecosystem that addresses every aspect of Amazon marketplace success:
| Feature/Benefit | Before Acquisition (Viral Launch) | After Acquisition (Viral Launch + DataHawk) |
| Product Research | ✓ | ✓ |
| Keyword Discovery | ✓ | ✓ |
| Marketplace Analytics | Limited | Advanced |
| Multi-Platform Support | Amazon | Amazon, Walmart, Shopify |
| Advertising Insights | Basic | Advanced |
| Brand Protection | None | Enhanced |
This synergy between the platforms will unify the efforts of sellers while reconciling data from different sources, optimizing sellers at every stage of product development and marketing.
What Viral Launch Users Can Expect
Viral Launch has established itself as an essential platform for product research, keyword optimization, and competitive analysis on Amazon. The integration with DataHawk’s technology will substantially expand these capabilities.
Viral Launch users will soon benefit from:
- Enhanced Analytics Engine: Access DataHawk’s detailed sales tracking, market intelligence, and comprehensive advertising performance metrics
- Global Support: Scale operations across various international marketplaces with integrated tools
- Multi-Platform Optimization: Viral Launch aims to leverage the partner’s data to provide optimization on other ecommerce platforms including Walmart and Shopify
These iterations will deliver actionable intelligence that transforms data into profitable decisions.
Why Integrated Amazon Seller Tools Matter Now
Ecommerce continues to grow increasingly competitive. Success now requires sophisticated analysis and rapid implementation. The combined strengths of Viral Launch and DataHawk allow brands to:
- Discover profitable product opportunities with greater accuracy
- Fine-tune product listings for maximum search visibility and conversion
- Track competitor strategies and respond quickly to market changes
- Analyze advertising campaigns with precision to optimize spend
- Branch out onto other platforms while consolidating their efforts
Recent marketplace data shows that sellers utilizing comprehensive analytics platforms achieve 31% higher profit margins than those using fragmented tools. The acquisition of DataHawk positions Viral Launch users to benefit from this advantage.
How This Affects Current Users
Current subscribers of both Viral Launch and DataHawk will maintain uninterrupted access to their services. The platforms will initially operate separately while leveraging each other’s resources and technologies. This strategic approach ensures service continuity while simultaneously enhancing capabilities for all users. No immediate action is required from subscribers as these improvements are implemented behind the scenes.
The Future of Marketplace Analytics
The purchase of DataHawk by Worldeye is the first of several prospective acquisitions the company is working on to build out an unrivaled suite of tools for serious ecommerce sellers.
By uniting Viral Launch and DataHawk technologies, Worldeye is creating unprecedented opportunities for sellers to scale their businesses efficiently and profitably. Watch for additional announcements as new acquisitions are made and new features are rolled out in the coming weeks.
Whether you’re managing established brands or launching new products, these tools will provide a distinct competitive advantage in the marketplace.
Ready to Maximize Your Marketplace Success?
Things are changing fast! Stay ahead by staying informed:
- Sign up for updates on new features and integrations
- If you’re looking for an enterprise level analytics solution request a personalized demo to see how DataHawk accelerate your growth
