We spoke with expert Amazon seller Sumner Hobart to discuss Amazon PPC best practices for beginners and pros.
When stepping back to notice big picture Amazon trends, the continued emergence of Amazon Advertising stands out. It is one of the biggest takeaways from the past few years.
While Amazon Advertising has skyrocketed, it still may be in its early stages. Analysts speculate Amazon Advertising may be a $600 billion business within the next 2-3 years. It is safe to say Amazon PPC is here to stay.
Conquering Amazon PPC is shifting from an elective skill to a prerequisite for success as a seller. In the not-so-distant future of selling on Amazon, the arms race for dominating a market will likely be through advertising.
Because PPC is transitioning from the elective stage, it’s still a facet of selling that gives many sellers headaches. But fear not, and try to view this as an opportunity, not a roadblock. By gaining PPC knowledge and experience now, you can distance yourself from the competition for short-term gains and long-term dominance.
To help, we chatted with Sumner Hobart, an Amazon PPC maestro who has utilized PPC to power his business and change his life through FBA. Tune in as we pick his brain to break down Amazon PPC tips and tricks on your way to advertising like a pro!
HIGHLIGHTS
Get to know Sumner and his story of how selling on Amazon helped transform his life. (0:00)
Selling via FBA has changed so many lives, helping them live out their dreams through entrepreneurship. We say hello to Sumner and get to know his story from his experience before selling on Amazon, how he got into it, and how he turned it into a rewarding career and lifestyle.
When should sellers start running PPC campaigns? (5:22)
One common refrain we’ve heard from sellers considering making the leap into PPC is that they don’t think the time is right. We chat with Sumner to hear about his path in PPC and how sellers can know if they’re ready or not to introduce their product to ads.
What goals should sellers new to PPC be considering to determine success? (14:30)
Not all campaigns are created with the same goals in mind. Sumner explains the primary objectives behind PPC campaigns, and discusses what steps you take to accomplish these goals through ad campaigns.
Sumner shines a light on which campaigns outside of the norm should sellers examine in PPC and how to put them into place. (26:34)
After explaining some of the basic PPC campaigns, we dive a little deeper with Sumner on more niche campaigns. While the basics are tried and true, sellers can find more success and learn more about their performance by getting a little more creative ith their campaign structures.
Does driving external traffic play a role with PPC? If so, how can a seller integrate it into their strategy? (44:37)
Over recent months, the emphasis on driving external traffic has been further incentivized by Amazon. In terms of overall strategy, the ability to drive traffic from outside of Amazon continues to rise as well. Building a following on social media, growing an email list of potential customers, or driving traffic through ads from Google, Facebook, TikTok, or other spaces outside of Amazon can be extremely valuable.
Sumner breaks down how driving external traffic and PPC can go hand-in-hand to strategically grow and scale your Amazon business to new heights.
A huge thanks to Sumner for chatting with us and sharing his expertise. You can stay in touch for more helpful FBA gems by connecting with him on LinkedIn, or pick up tricks of the trade through his selling courses.
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