According to multiple reports, Amazon is planning a special “Summer Sale” slated to begin toward the end of the month. Along with this news, it appears that their signature Prime Day sale will be postponed.
The spontaneous sales event signals that a return to normal is imminent, and presents an excellent opportunity for sellers to make up for lost sales at the onset of the pandemic.
There has been no formal announcement, so more details are sure to emerge in the coming days. Until then, here‘s what we know about the upcoming sales event:
What is it?
Unlike Prime Day, which features site-wide deals, this special sales event appears to be exclusive to fashion brands. Amazon has requested that sellers submit deals for items with a discount of at least 30% to jumpstart interest and sales.
“The Big Style Sale takes place later this month and will include seasonally-relevant deals from both established and smaller fashion brands,” confirmed an Amazon spokesperson to CNBC. “We are delighted to help brands connect with our vast global customer base for this event.”
Currently, it’s unclear if this sale will be exclusive to Amazon Prime users. But with over 150 million Prime subscribers, massive traffic is inevitable.
When is the Summer Sale?
According to the same CNBC report, the seasonal sale begins Monday, June 22, and lasts 7–10 days.
The extended duration of the sale in comparison to traditional Amazon promotions certainly should be monitored as more information is revealed.
Why is this event happening?
While Amazon positioned itself favorably to handle the pandemic compared to brick-and-mortar retail, they were not without COVID-related complications.
The Summer Sale drives up excitement and sales for a situation where sellers, consumers, and the company all win. This promotion gives sellers an increased opportunity to boost sales and unload seasonal inventory squandered by the pandemic-related postponements.
Which retailers are participating?
This event appears to be invitation-only, with Amazon having sent invites to select sellers. If you’re a seller who didn’t receive an invite, that doesn’t mean you’re entirely left out!
If Prime Day is any indicator, it’s highly likely that the sale will bring an influx of shoppers looking for a deal, so there’s plenty of opportunities for sellers to crash the party by running promotions.
Be sure to stay posted on the details of the event, as more information is sure to come!
Did you receive an invitation to the Summer Sales event? How do you plan on preparing for the sale? Let us know in the comments!
