Listing Builder is a tool designed to help you write optimized listing copy for Amazon. It ensures that your listing is well-optimized for Amazon SEO. It not only keeps track of the keywords you have used but also assesses your listing’s setup for maximizing visibility according to Amazon’s algorithms.

To use Listing Builder effectively, follow these steps:

• Start by entering a list of keywords you want to include in your listing.
• You can generate keyword suggestions from your main keyword or select recent keyword searches.
• Alternatively, you can choose keywords from your keyword research history or use keywords pinned in Keyword Research.
• If you have imported your product catalog into Viral Launch, you can select your brand and product to load existing listing copy and keywords.

In Listing Builder, you can sort your keyword bank by volume, priority, or opportunity score. Volume displays the most searched keywords first, priority considers both volume and relevance to your seed term, and opportunity prioritizes keywords that provide opportunities for ranking.

Begin writing your listing copy by selecting and adding keywords from your keyword bank to the appropriate fields. As you use keywords, they will be crossed off in the bank to help you keep track of usage.

The “Used” number represents how many potential searches your listing could be optimized for compared to how many your current listing is hitting. It indicates the number of searches that can be ranked as if you were on page one for all the keywords listed.