Amazon’s FBA program provides an incredible opportunity for driven individuals to make money online with a small upfront investment. Amazon is a well-established platform where hundreds of thousands of shoppers…
Author: Rebecca Longenecker
In Amazon’s recent letter to shareholders, the company announced that for the first time ever, “more than half of the units sold on Amazon worldwide were from third-party sellers.” With…
Read More 3 Ways to Increase Amazon Sales by Differentiating Your Products
Every Amazon seller wants to know how to optimize their product listing. Product copy is extremely important. To hit sales targets, you need to get Amazon listing optimization right. Content…
Q4 Is Closer Than You Think: A Guide to Selling Seasonal Products (Follow the Data Ep. 30) It’s never too early to start thinking about Q4. And with Q2 already…
Read More Q4 Is Closer Than You Think: A Guide to Selling Seasonal Products (Follow the Data Ep. 30)
You may be familiar with a Reverse ASIN* Lookup, a popular feature of many Amazon keyword tools. It’s a search that allows you to see every keyword that a single…
Hiring the Right People with Viral Launch Director of Talent, Matt Henry (Follow the Data Ep. 29) Hiring the right people at the right time is critical to the success…
Building a Team with Sellers Anthony Bui-Tran, Fernando Cruz, and Nick Young (Follow the Data Ep. 28) In this episode, Anthony, Nick, and Fernando all share about their experience building…
Why Not Use Search Volume to Determine Giveaway Units (Follow the Data Ep. 27) When you’re running a launch, you need to match the daily sales of your top competitors.…
Read More Why Not to Use Search Volume to Determine Giveaway Units (Follow the Data Ep. 27)
Using search volume to determine the number of giveaway units needed to drive keyword ranking is an extremely flawed method. A significant number of sellers are running promotions and giving…
Read More Why Not to Base Number of Giveaway Units on Keyword Search Volume
Feasting on Crumbs: How to Leverage Small Gains and Rank Higher on Amazon (Follow the Data Ep. 26) Understanding the nuances of Amazon customer search is what can really help…